Why does our approach to innovation & problem solving needs to change. Why we need to confront our innovation myths.?

Why should one ask “How have we solved this before?’ rather than “How are we going to solve this?”

What is biomimicry? Why it can accelerate innovation?

What is TRIZ? What are its three key elements?

What are psychological contradictions ? How does one for example 'reinforce trust without altering the truth' or improve experiences without changing the duration'

Sam Tatam answers the above questions & many more as he shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpected ways.

Sam Tatam is the Global Principal and Head of Behavioural Science at Ogilvy Growth & Innovation. An awarded strategist and recognised pioneer of applied behavioural science, Sam’s experience stem from a background in Organisational / Industrial Psychology and advertising strategy, with a passion for understanding consumer behaviour at both a macro and micro scale.

Connect with him on Linkedin https://www.linkedin.com/in/sam-tatam-psychologist/

Or Connect on Twitter @s_tatam

Link to his book on Amazon https://www.amazon.com/Evolutionary-Ideas-Unlocking-innovation-challenges-ebook/dp/B09MKMKVN2#

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/

Email Jasravee at [email protected]

Index

00:00 Preview & Introduction to Sam

03:39 Key Innovation Myths

09:55 Biomimicry Or Stealing from Nature - Design of Bullet Train

14:25 Theory of Inventive Problem Solving -Methodology of TRIZ

22:21 Psychological Inventive Principles or Contr

28:45 Psychological Principle of Trust - Operational Transparency

34:07 Psychological Principle of Trust - Signalling, Social Proof

37:03 Universality of Principles vs Context, Execution

42:30 Improve Experience Without Changing Duration, Peak End Effect

50:00 Rapid Fire - Personally Speaking with Sam

52:07 Connecting with the Guest

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.

Website : https://jasravee.com/

#evolutionaryideas #behaviouraleconomics #inventiveproblemsolving #creativeproblemsolving #innovationdesign #marketingstrategies #behavioraleconomics #creativity #creativityandinnovation #innovationstrategy #innovationmyths #trizmethod #Operationaltransparency #creativityinbusiness #samtatam

How do you capture attention & help people in decision making  through story telling

How to use storytelling as a tool for driving change?

What can a good storyteller learn from a great storyteller? 

How does story create resilience and  impact the bottom line in business? 

Michelle answers the above questions and many more as she talks about the power of a story. Michelle Auerbach has an MFA in writing and her PhD dissertation is on story as a trauma sensitive technology for change. She facilitates individuals, organizations, and communities in making change through story. 

Michelle Auerbach is the President of Modaka Communications, a consulting firm focused on culture change, leadership development, and working across difference serving the Fortune 50, non-profits, NGOs, religious and

cultural organizations, start-ups, and change makers in communities around the world.

Michelle has published two novels, Alice Modern and The Third Kind of Horse, and her newest book is Resilience: The Life-Saving Skill of Story.

Visit her at  www.michelleauerbach.com

Connect with her at https://www.linkedin.com/in/michelleauerbach/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at [email protected]

Index

00:00 Preview & Introduction to Michelle

01:55 How Story Evokes Emotions & Drives Decision Making

08:20 What Makes Stories Work - The Three Part Structure

15:10 Stories Primes You for  Decisions

17:45  Stories Build a Desired Organizational Culture of Psychological Safety 

22:30 Stories Help Business Bottomline & Build Resilience

28:50 Science Fiction Story & Innovation

30:40 Meme or Social Media Story Telling

32:20 Personal Stories - Telling Stories to Oneself & Our Superpowers

41:33  What Can We Learn from Great Storytellers - Luminous Detail, Building Tension & Creating Connection

43:35 Stories Critical for Capturing Attention

45:00 Talent Show by Michelle

46:15  Rapid Fire - Personally Speaking with Michelle

47:50 Connecting with Michelle

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#storytellingforbusiness #storytellinginmarketing #organizationalchange #brandstorytelling #contentmarketing #brandstorytellingstrategy #Attentioncapture #culturalchange  #drivechange #captureattention #marketingpodcast #storytelling #Organisationalchange #Michelleauerbach  #decisionmaking

What is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to ‘hype’? 

What are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing? 

What is common between hype generation and marketing; and how are these two different? 

What is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from? 

Michael answers the above & more questions as he talks about how he uses hype to 'make idea-driven businesses famous'. Michael F. Schein is the Head Hype Artist at  MicroFame Media. His explains some of the principles from his book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.

Please visit his company at  : MicroFameMedia.com

Connect with him on Linkedin  : linkedin.com/in/michaelfrancisschein

Checkout his book : https://www.amazon.in/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at [email protected]

Index

00:00 Preview & Introduction to Michael

02:32 What is Hype, What it is Not

06:00 The Human Need for Hype - Give Babies Their Milk Before You Give Them Meat

10:10 Elon Musk - The Hype Artist

13:45  Make War, Not Love - Hype Strategies for Marketing & Brands - Case Studies of Basecamp & Apple

26:50 Prayers, Spells & Symbols Hype Strategy

33:33 How Marketing is Not Hype & Hype is Not Marketing

38:21 Case Study -Tim Ferris & Four Hour Work Week

42:00 Theatre & Drama Hype Strategy   - Example of Amway

49:04  Cult Leaders & Their X Factor - Hype Factors

53:13 Rapid Fire - Personally Speaking with Michael

56:40 Connecting with Michael

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#hypemarketing #hypeculture #hypehandbook #hypemeaning #contentmarketing #contentmarketingstrategy #basecamp #Amwaymarketingstrategy #propogandaandculture #hypeinnovation #propogandatechniques  #Hypestrategy #Hypemarketingstrategy #marketingpodcast #attention

How is the creator economy evolving? What are the top trends about the creator economy to watch out  for marketers, advertisers ?

 How does your company Rainshine develop new ways for creators to engage with audiences ? 

How will  the verticals of the decentralized creator economy become  mainstream and mature.  And the verticals of the traditional creator economy like Netflix, YouTube etc  soon take a backseat? Please explain

 How will blockchain and NFTs contribute to this decentralized creator economy 

How are you  attracting talent to  like creators  to your platform and building  it at scale ?

Harjit answers the above questions as he explains the fast changing landscape of the creators economy. Harjit Singh is the Head of Corporate Partnerships at Rainshine Global Inc. Rainshine Global is a leading entertainment company that natures, creates and develops content studios that create fabulous content aimed at audiences worldwide and build sustainable businesses.

Please connect with him on Linkedin https://www.linkedin.com/in/harjits/

Please email him at [email protected]

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at [email protected]

Index

00:00 Introduction to Harjit Singh

01:05 Creator Economy Evolution & Trends

03:41 Media 3.0, Rainshine as a B2B Platform

08:05 Brands Collaborating with Creators

09:50 Decentralized Creator Economy

12:45 Role of Blockchain & NFTs in Media 3.0

16:05 Evolving Revenue Models for Creators

17:05 Metaverse & the Creator Economy

21:15 Empowering Creators at Scale

24:18 Rapid Fire -Personally Speaking with Harjit

25:44 Connect with Harjit Speaking

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#creatoreconomy #Creatoreconomyweb3 #Decentralizedcreatoreconomy #Creatorcommunity #Globalentertainment #Futureofmedia #Digitalentertainment #Creatorecosystem #web3 # media3 #creatorfirst  #contentcreator #creatorbrandbuilding #Creatorsmetaverse #creatoreconomyyoutube #rainshineglobal

What’s the biggest challenge with public speaking? What should we start practicing tomorrow for public speaking?

What daily exercises can we use to practice communication?How can we present better, online or in groups ?

As a content creator, what are some key principles you followed to grow your channel? What can marketers learn from these principles for brand building/ brand engagement?

Could you do some crystal ball gazing and share some emerging trends with our audiences in content creation, influencer marketing, public speaking?

Brenden answers the above questions and many more as he conducts a masterclass on public speaking & shares his experience on growing his channel MasterTalk. Brenden  Kumarasamy  is a 'Public Speaking Coach'. He is  Founder & President-MasterTalk.ca. He helps ambitious executives & coaches become TOP 1% communicators in their industries. 

Please visit his Youtube Channel https://www.youtube.com/c/MasterTalks

Email him at [email protected]

Connect with him on Linkedin  linkedin.com/in/brendenkumarasamy

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at [email protected]

Index

00:00 Introduction & Preview to Brenden Kumarasamy

02:37 MasterTalk - Journey as a Content Creator on Public Speaking

03:52 Building a Personal Brand & Youtube Channel 

13:30 Challenges of  Public Speaking & How to Overcome Them

18:58 Easy 3s - Tips for Better Public Speaking

21:44 How to Improve Online Presentations on Zoom etc.

24:30 Tips for Better Group Presentations

29:35 Emerging Trends in Content Creation, Influencer Marketing, Public Speaking

32:55 Talent Show - Butter Chicken Extempore

35:05 Rapid Fire - Personally Speaking with Brenden Kumarasamy

36:37 Connecting with Brenden

Follow Jagged with Jasravee on Social Media

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Podcast Page : https://anchor.fm/jagged-with-jasravee

Youtube Page : https://www.youtube.com/c/jaggedwithjasravee

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#publicspeakingskills #publicspeakingtips #communicationskillstraining #contentcreationtips #presentationskills #Brendenkumarasamy #mastertalk #publicspeakingtechniques #personalbrand #communicationskills #publicspeakingcoach #contentcreationstrategy  #contentcreator #publicspeakinganxiety #publicspeakingadvice

How is building tattoos, not brands, a unique approach to business building and smart growth ? How does one figure out the tattoo type?  

What is SNOW and how does it describe  Four Main Motivators of a consumer ?  

Clint answers the above questions  and more as he explains how startups & SMEs need to look at brand building. Recognized as a Crain’s New York Business Top Entrepreneur, Clint White is a deeply experienced marketer, consultant, teacher, and business-builder. In addition, he wrote the book Tattoos, Not Brands, and is the creator as well as the co-host of the podcast by the same name.

His Website : TattoosNotBrands.com

Email : [email protected]

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at [email protected]

Follow Jagged with Jasravee on Social Media

Campsite One Link : https://campsite.bio/jaggedwithjasravee

Facebook Page : https://www.facebook.com/jaggedwithjasravee

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Podcast Page : https://anchor.fm/jagged-with-jasravee

Youtube Page : https://www.youtube.com/c/jaggedwithjasravee

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

What are the changing paradigms of building brands over last two decades?

How can brands influence the narrative & drive conversations  in today's world ?

How do the marketing & advertising campaigns of today differ from 360 degree campaigns of yesterday ?

How has the role of brand strategic planning  evolved in today's world?

Neeraj answers the above questions and many more, as he lays down the agenda for building brands in today's digital world. Neeraj Bassi is a strategic marketing advisor with 25 years of experience. He has been a brand strategy leader, and has been part of  top advertising (Ogilvy, JWT & McCann) & market research (TNS, NFO, IMRB) networks .  Till recently he was the Group Chief Strategy Officer of Havas Group, India.  He is a MICA graduate. 

Email him at neerajbassi @gmail.com

Connect with him on Linkedin linkedin.com/in/neeraj-bassi-438620a

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at [email protected]

Index 

00:00 Preview & Introduction to Neeraj

03:26  The Brand Idea Paradigm

08:33 The Brand Ideal or Purpose Paradigm 

14:06 The Brand Interaction or Conversation Paradigm

25:25 How can Brands Influence Narrative

35:05 Brand Campaigns of Today vs Yesterday

44:17 Challenge for Brand Strategic Planning in Today's World

47:52  Personally Speaking with Neeraj - Rapid Fire

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#brandideal #brandinteraction #brandconversations #customerengagement #brandpurpose #integratedcommunicationcampaigns #brandingstrategy #marketingcampaigns #digitalbranding #Campaignplanning #Digitalbrandbuilding #branding101 #brandmanagement #brandstrategyprocess #brandvision

How should marketers use Semiotics to achieve consumer insight for brand growth ? 

How to use  Semiotics in Retail to boost sales ?

How to use the Semiotic Process - Bottom-up Semiotics vs Top-down Semiotics  Approach ?

What are the top three future trends using Semiotics Analysis ?

What are the five emerging codes post pandemic ?

Dr Rachel answers the above questions and many more as she takes us into the fascinating world of semiotics, when applied to marketing & business.  Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture. 

Dr Rachel Lawes is the author of two ground-breaking books on the business applications of semiotics -  ‘Using Semiotics in Marketing’ (2020)  &  ‘Using Semiotics in Retail’ (2022) . The books are  available worldwide from Amazon and Kogan Page.

Dr Rachel’s has spent most of the last 20 years supplying semiotics to brand owners and marketers around the globe. She is a prolific writer and a familiar, trusted expert in the global semiotics community. Rachel is a Fellow of the Market Research Society.

Please visit her  website at https://lawes-consulting.co.uk/

Please connect with her on Linkedin https://www.linkedin.com/in/rachellawes/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at [email protected]

Index

00:00 Introduction & Preview to Rachel

02:24 How Semiotics Can Help in Marketing- Jam Store

11:45 The Method & Process of Semiotics - Unilever Example

15:15 Semiotics in Retail - Top Three Insights to Engage Shoppers

19:55 Allowing the Shopping to Support the Experience - Natural History Museum, London

22:40 The Future of Malls - An Arena for Self Improvement

25:20 Bottom Up & Top Down Semiotics Process

34:00 Application of Semiotics to Future - Top Two Trends - Attention Economy, Creator Economy

39:36 Five Emerging Codes in Post Pandemic World 

44:45 Case for Semiotics for Marketers

48:58 Rapid Fire - Personally Speaking with Rachel 

52:41 Connect with Rachel

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

What motivated you to start busting consumer psychology myths? Why do you think it's so important? 

What are the consumer psychology  myths and how did you bust the following myths?

Consumer psychology is changing rapidly 

Shoppers don't think !

Consumers' attention spans are shorter than those of goldfish!

We can accurately identify consumers' emotional states by scanning their faces

Chris talks about in detail about the above & other myths as he shares his experience of customer psychology. Chris Gray is the Founder & CEO of 'The Buycologist' . Chris has extensive consumer behavior and retail strategy expertise. For more than two decades, he has empowered brands and retailers to engage more effectively with target shoppers to solve business challenges, identify opportunities for growth, and create compelling customer experiences. 

Please visit him at www.thebuycologist.com

Email him at [email protected]

Connect with him at https://www.linkedin.com/in/drchris/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please visit Jasravee at https://jasravee.com/

Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

Email Jasravee at [email protected]

Index

00:00 Preview & Introduction to Chris

02:20 Ever changing Nature of Consumer Psychology

05:24 The Need to Bust Consumer Myths

07:21 Myth 1 - Consumers are changing, everything is different

14:50 Myth 2 - Insights have to be fresh & new

17:58 Myth 3 - Shopper's Don't Think

27:53 Myth 4 - Consumer Attention Spans Are Less Than Goldfish

36:17 Myth 5  - Identify consumers' emotional states by scanning their faces

42:10 Talent Show by Chris

43:35 Rapid Fire - Personally Speaking with Chris

48:00 Connecting with Chris

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

Website : https://jasravee.com/

#consumerscience #consumerinsight #consumermotivation #customerattention #consumerbehaviour #consumerculture #marketingpsychology #customerbehaviour #customerinsight #consumerattitude #customerunderstanding #marketing101 #consumerattitude #Consumermotivation #consumertrends