Jaime Schmidt is the founder of Schmidt’s Naturals, the natural personal care brand that she scaled from kitchen to acquisition by Unilever in 2017. In the process, Jaime led a movement of modern brands bringing naturals to the mainstream. Today, the brand is sold in over 30 countries and 30,000 retailers, and Jaime continues to support their global expansion.

Aside from Schmidt’s, Jaime also runs Color, an investment firm that invests directly in emerging founders, primarily women and people of color. In April of this year, she released her new book, “Supermaker: Crafting Business on Your Own Terms,” which follows the growth of the brand and serves as a blueprint for those hoping to scale into a financially successful business.

We had a blast getting to know Jaime and sharing her founder story from growing up in a small town in Michigan to pioneering a global movement of natural products.

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