Neeta Gupta (festival co-director of Jaipur BookMark) in conversation with Lakshya Datta (founder of Launchora). Neeta talks about how she got into publishing, how Jaipur BookMark came out of the ZEE Jaipur Literature Festival, what collaborations and ideas have come out of JBM over the years, and how this year’s JBM - which will host over 100 speakers - was curated. Neeta Gupta is also the co-founder and publisher at Yatra Books, as well as the Joint Secretary of Bharatiya Anuvad Parishad and editor of their quarterly journal, Anuvad. JBM 2019 will take place alongside #ZEEJLF2019 at the Diggi Palace from 23 to 26 January. You can learn more about JBM and its 2019 programme at jaipurbookmark.org.