In this episode, I talk with content marketing specialist Jake Sanders. We explore the area of content marketing and talk about some of the nuances of where content marketing really works and where it doesn't. Jake has a lovely perspective on marketing and he has a way with words that is quite unique. We also explore sonic branding and how it links up with content marketing. 

• Jake on Twitter
• Jake also tipped of this book where he found the idea for the content turkey
• Jake's content home = Audio content lab check out his lovely and entertaining content!

Big shoutout to Jake for creating this custom piece of music for this episode. Lovely stuff. 

If you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount. 

 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit labmarcel.substack.com