NBA analyst Jalen Rose joins NBA A to Z guys Sam Amick and Jeff Zillgitt to talk about his book "Got to Give the People What They Want" and what inspired him to take on the project. The guys discuss Rose's career in media, a lot of which he writes about in the book. Zillgitt, who is a Michigan native, and Rose talk about some of the all-time great high school players from the state of Michigan during their time growing up. They also talk about an incident with Rose, while at the University of Michigan, that happened at Michigan State, Zillgitt's alma mater. They hit on the league and some possible moves that could be made by trade deadline.