James Boardman is a former Royal Marine Commando who now helps men to rebuild their lives and have a better state of mind through the way they live their lives emotionally, physically and mentally. James originally started working with his clients on their fitness and nutrition but many seemed to fall off the programme so he started considering why this was happening. He realised that the chaos of life – responsibility, conflicting identity, direction – was what was stopping them. 

James decided to change his tactics and concentrate on the level of control, consistency and clarity of where men were going. He calls this an Elite Operating Mindset, an alter ego by which we set our standards to build the character, values and principles needed to perform in life for the four pillars of health, relationships, personal development and business.