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Have you ever had an idea that would fix a need in the industry?

You know it's a great idea, and you have the tools and knowledge to get it done.

So what stops you from going for it?

Risk Racing was born with a fix to a need in the dirt bike industry. We've all had ideas and thoughts that could fix an issue that we come across on a regular basis. But maybe we get too afraid that it might have already been created, or that somebody will tell us that that our idea is dumb or not practical. So many negativity has destroyed ideas and dreams in this world. I'm stoked though that our guest today didn't let that negative thinking stop him from creating products that fixes needs in the industry. 

James Burry is for sure an entrepreneur in our industry making amazing products have have seen at the track or in the back of a truck. But there is way more to James than just creating the Lock-N-Load that secures your bike by clamping onto the foot pegs. He has more than one business he is currently running! And his desire to keep innovating is because of his passion for our industry.

James shares so many fun thoughts about his products but also about innovating and creating new products that help make our lives better. The best thing about having James on is that he is completely real about the opportunities that come to everybody but so many don't take advantage of the opportunities when they are knocking at your door. He shows each of us listening to this episode, it's worth the hard work, long nights, and headaches to do something others appreciate and enjoy having in their lives.