This video explains how podcast SEO should work if you want to scale a show, strengthen entity signals and improve visibility across Google. James Dooley interviews Dennis Yu about whether every podcast needs its own website, how episode pages should be structured, and why an entity home matters because it helps connect YouTube, Spotify, Apple, social profiles and supporting citations. They also discuss KGM IDs, knowledge graph corroboration and why each podcast episode should be treated like a first-class object with its own footprint. Dennis Yu shows how Claude and AI agents can automate podcast websites, repurposing, schema, social syndication and profile claiming across platforms like Podchaser and Listen Notes. The key outcome is simple. Podcasts grow faster when every series and episode is properly connected, cited and distributed, because search engines trust structured entities more than isolated uploads.