This episode of the James Dooley Podcast features James Dooley in conversation with Paul Truscott, exploring Google Brain Lock and how it governs geolocation, geospatial relevance, and local rankings, because Google reduces locations to boundaries and centroids rather than human perceptions of place.

Paul explains how Google defines cities using single coordinate points, why proximity to the centroid influences Maps visibility, and how poor location page strategy causes cannibalisation. The discussion breaks down near me searches, keyword plus city intent, and why service area businesses can reposition demand without moving premises, because relevance is measured spatially, not emotionally.

This episode is essential for anyone working with Google Business Profiles, Maps SEO, or large scale local page builds.

This episode of the James Dooley Podcast features James Dooley in conversation with Paul Truscott, focusing on geo topicality and its direct impact on Google Business Profile rankings, because Google evaluates location relevance as well as proximity.

Paul explains how geo topical associations influence Maps visibility, because certain locations are strongly linked to specific industries. The discussion breaks down why businesses can rank well yet receive no enquiries, because their centroid places them in the wrong demand area.

James and Paul explore service area businesses, hidden addresses, and pseudo centroids, because modern local SEO depends on aligning real world demand with how Google interprets location signals.

This episode of the James Dooley Podcast features James Dooley speaking with Paul Truscott about query based salient terms and why they matter for rankings, because Google evaluates expertise through expected terminology rather than surface level keywords.

Paul explains how query based salient terms reflect the language an expert would naturally use, because context defines relevance and salience at both page and section level. The discussion breaks down how QBST differs from traditional keywords and so called LSI terms, because Google prioritises expert signals over loosely related phrases.

James focuses on practical implementation for content teams, because aligning writing with expert language improves trust, relevance, and ranking potential.

This episode of the James Dooley Podcast features James Dooley in conversation with Paul Truscott, focusing on EAV triples and their role in semantic SEO, because Google’s Knowledge Graph relies on structured facts rather than vague content.

Paul explains why entity, attribute, value triples form the foundation of how Google connects information, because every fact must be contextual, specific, and verifiable. The discussion breaks down how EAV triples build trust, how Google validates expertise, and why precision matters when claiming authority on a topic.

James adds practical insight into how semantic SEO, links, and traffic signals now work together, because relevance and real world usage increasingly outweigh third party metrics. The episode is essential listening for SEOs looking to align content with how Google actually understands entities and truth.

This episode of the James Dooley Podcast features James Dooley speaking with Andrew Holland about fame engineering, which Andrew describes as the next evolution of digital PR, because network effects and AI now make visibility more measurable and more scalable.

Andrew Holland explains how fame can be mapped and engineered for both individuals and corporate brands, because fame follows patterns tied to intrinsic strengths, amplification hubs, and preferential attachment. He breaks down why modern fame creation blends PR, SEO, and GEO, because search engines and large language models reward recognised brands, entity signals, and sustained public attention.

James Dooley challenges how the process works in practice, because businesses want clear steps, realistic budgets, and reduced marketing waste. The conversation focuses on identifying the right channels, creating shareable narratives, and targeting high value platforms, because fame is accelerated when a brand links to the right hubs and triggers ongoing conversation.

This episode of the James Dooley Podcast features James Dooley in discussion with Andrew Holland, exploring SEO versus GEO and why they represent different skill sets, because search behaviour, AI recommendations, and buying journeys are changing fast.

Andrew Holland explains why Generative Engine Optimisation focuses on increasing AI availability in buying situations, because large language models now influence decision making before traditional search results. He outlines how GEO aligns more closely with brand marketing, PR, and copywriting, because success depends on recommendation, mental availability, and generative presence rather than rankings alone.

James Dooley adds a commercial perspective, because businesses are now allocating separate budgets for SEO and GEO. The conversation positions GEO as an opportunity rather than a threat, because it offers clearer outcomes, faster perceived value, and a future facing evolution of search marketing.

This episode of the James Dooley Podcast features James Dooley in conversation with Andrew Holland, exploring the UK SEO community and the principle that your network is your net worth, because opportunity, innovation, and growth are driven by connection.

Andrew Holland explains why networking matters at a scientific and human level, because strong networks increase opportunity, resilience, and long term success. He shares real world examples from SEO, paid communities, and private masterminds, because meaningful connections consistently lead to revenue, partnerships, and career progression.

James Dooley adds insight into why the UK SEO community is thriving, because private masterminds, paid groups, and in person events now deliver high value learning without global travel. The discussion highlights why paid communities work, because commitment increases participation, accountability, and results.

This episode of the James Dooley Podcast features James Dooley in conversation with Andrew Holland, focusing on pay what you want lead generation for UK businesses, because traditional pricing models often limit growth for small and medium enterprises.

James Dooley explains how performance based lead generation works, because aligning payment with real profit removes risk for business owners. He breaks down how lead quality is maintained through keyword research, volume testing, segmentation, and CRM driven qualification, because sending the right enquiries to the right businesses improves conversion and long term ROI.

Andrew Holland adds perspective from a small business standpoint, because simplicity, transparency, and economic realism matter more than complex marketing models. The episode highlights why this approach benefits local communities, because profits stay with UK businesses and circulate back into the wider economy.

This episode of the James Dooley Podcast features James Dooley and Kasra Dash discussing whether AI employees will permanently replace human jobs, because automation, scale, and cost efficiency are accelerating across every industry.

James Dooley explains why AI will replace many repetitive roles, because AI employees are faster, cheaper, and consistently available. He also outlines where AI will not succeed, because innovation, creativity, judgement, and human preference still require people. The discussion covers real world roles likely to change, including customer service, HR, accounting, manufacturing, and healthcare, because not all tasks within those roles are equal.

Kasra Dash adds perspective on innovation and originality, because AI relies on learned data rather than true invention. The episode concludes with a clear position that AI should augment human teams, because using AI to remove repetitive work allows humans to focus on higher value output.

This episode of the James Dooley Podcast features James Dooley and Kasra Dash explaining how to index backlinks fast in Google, because crawl speed and link discovery directly influence rankings and authority flow.

James Dooley explains why backlink indexation matters, because Google must crawl third party URLs before link equity can pass to a target site. He outlines why traditional methods and older indexing tools struggle, because Google is overwhelmed by AI generated content, media assets, and large scale publishing.

Kasra Dash breaks down practical indexing methods, because understanding the limits of Google Search Console and the benefits of dedicated indexing tools helps avoid wasted effort. The episode focuses on Indexional, Indexal, Giga Indexer, and Backlink Indexing Tool, because controlled crawling, visibility into Googlebot activity, and drip feeding improve indexation success at scale.