In this episode of the Business of Marketing podcast, we’re joined by James Grant, SVP and Head of Advanced TV at Equativ, a global ad tech platform powering the future of video advertising



James shares how streaming is transforming TV, why outcome-based measurement is on the rise, and what marketers need to know about identity, transparency, and the next wave of addressable advertising.

In this episode of the Business of Marketing podcast, we’re joined by James Grant, SVP and Head of Advanced TV at Equativ, a global ad tech platform powering the future of video advertising James shares how streaming is transforming TV, why outcome-based measurement is on the rise, and what marketers need to know about identity, transparency, and the next wave of addressable advertising.

In this episode of the Business of Marketing podcast, we’re joined by&nbsp;James Grant, SVP and Head of Advanced TV at&nbsp;Equativ, a global ad tech platform powering the future of video advertising



James shares how streaming is transforming TV, why outcome-based measurement is on the rise, and what marketers need to know about identity, transparency, and the next wave of addressable advertising.

James Grant, SVP and Head of Advanced TV, Equativ

Welcome to The Business of Marketing, the podcast that dives deep into the minds of B2B marketing leaders. Join us as we explore innovative strategies and approaches to B2B marketing, with a laser focus on driving demand and growth. Every episode we sit down with industry pioneers to uncover insights that can transform your marketing game. Whether you’re looking to refine your strategy or just searching for inspiration, this is where you’ll find the expertise to elevate your business. Tune in and let’s decode the business of marketing together.

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James Grant, SVP and Head of Advanced TV, Equativ

James Grant, SVP and Head of Advanced TV, Equativ