James Hunt is a young entrepreneur who grew up in Colorado and started a successful investment fund by day trading. However, he made a bad investment in a restaurant that ultimately failed, leaving him bankrupt. He left Colorado and ended up in Utah, which he now calls home. The experience humbled him and taught him the importance of perseverance and hard work.

When he arrived in Utah with his brother, he had no place to stay and only had $300 left after paying for gas. He was able to get a job at Da Vinci Virtual and a new restaurant, Pseudo Burrito, which was just opening at the time. Within a month, he was able to get back on his feet by working hard and never giving up.

He learned the value of what he had and the importance of creating a process that aligns with the perfect product or service, which leads to pride and a strong brand. He learned the five Ps of business: people, process, product, pride, and profit. He believes that it's essential to make the right decisions at the crossroads in life, and that we are always one thought away from changing our lives.