James Melia, founder and creative director of London-based design agency Blond, joins the podcast for a conversation about packaging, brand names, and greater attention towards design in medical tech.

James's picks for his crit were:

Best design: Fussy refillable deodorant  

Worst design: A desk he designed for his final project at university

Most successful design: An upcoming packaging design for a US brand 

Most impactful feedback: His colleague Dana Salmanzadeh asking why James is the only person in the studio who pitches and presents projects to clients

Dream design: A catheter

The Crit

Graphics: Leonhard Rothmoser

Music: Yuri Suzuki and Team Suzuki

This episode of The Crit was recorded at KEF Music Gallery, London

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