Tom Schwab on Why You Should Stop Advertising and Start Podcast Guesting…
My guest this week is Tom Schwab, a serial entrepreneur and the founder of Interview Valet, a company specializing in helping people get booked as guests on podcasts. Tom has built several online businesses and recognizes the opportunity that podcast interview marketing presents to the entrepreneurial community. He commonly talks about how marketing, at its core, is about starting conversations with people that could become ideal customers. Tom sees podcast interviews as a medium to scale these conversations.
At Interview Valet, Tom helps thought-leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts that their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. Tom is also the author of the book, "Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy."
If you're curious how appearing as a guest on other peoples' podcasts can help you grow your business, you won't want to miss today's interview with Tom Schwab.