What does it take to build a world-class marketing campaign for one of New Zealand's most extraordinary private coastal estates?

In this episode of The Better Podcast, Jen Baird sits down with James Phelan, National Residential Marketing Manager at Bayleys, to unpack the strategy, discipline, and thinking behind the Andersons Cove campaign.

Set across 48 hectares of palm-fringed coastline between Mangawhai and Langs Beach, Andersons Cove is a once-in-a-generation coastal estate — long shielded from public view and known only to a discreet circle of family and close friends. Marketing a property like this to the right buyer, in the right way, required a different level of thinking entirely.

James shares what it really takes to pitch and win a listing of this calibre, build a campaign mix worthy of the property, and leverage media relationships to bring Andersons Cove to the attention of the world.

He also reflects on the role of database intelligence, campaign sequencing, and why great marketing should not be underestimated as a discipline in real estate.

This is a conversation about what exceptional property marketing actually looks like — and what every agent can learn from it.