In the video:

00:47 – Is .com still the best?

01:29 – Steer clear of THESE

02:00 – Making a serious offer

03:41 – Stay mindful of your manners

05:15 – When it’s time to buy

05:51 – What you can expect to pay

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Download the PDF transcription

Transcription:

James Schramko here, and today I’m talking about how to buy a valuable domain.

I’ve had lots of really good .coms in the past, a lot of two-word domains like SEOPartner, TrafficGrab, and KickingBack.com – some great domains that were already taken when I wanted to use them, so I bought them secondhand.

“Be cool when you’re bidding.”

CLICK TO TWEET

Sometimes you’re lucky, you can pick them up at auction, and that’s great. You just got to remember to be cool when you’re bidding. Also, sometimes people have them for sale, and you’ll see a lot of these sites sitting on a broker’s site, where someone’s hoping to make a big profit. So this video’s just to help you to basically buy a domain at a better price.

Should you aim for the .com?

A few things here. Firstly, is .com still good? I think it is. I think it really is the king of domains, and it’s great to have the .com. If you can’t get the .com, sure there are other options. But you’re probably still going to be driving traffic to the .com version. There’s a few examples: Basecamp, LeadPages, ProBlogger – all of these sites didn’t have the .com at some point, and one of them still doesn’t, and it can be a real problem.

If you want to get some basic information on how to value a domain, I recommend DNSalePrice.com. You can go and have a look at the criteria for what makes a domain valuable. Sometimes it’s how old it is. It could be how brandable it is.

Avoid the trademarks

And just on that, please don’t buy domain names that have trademarks applicable to them. Do a trademark search when you’ve got a great domain that you think you want to use, because if you buy someone’s domain that’s trademarked, for example if you bought iPhone.com, then you’re going to be told to stop using that domain, so it’s not worth buying that. Quite often, those domains are sitting, available for purchase, for an unsuspecting buyer.

On making the right offer

If you are dealing with a broker, then there’s a way to go about that. I’ll get to that in just a sec. If you’ve got a private seller or someone’s got the domain redirected somewhere, or they don’t seem to be using it, look up the Whois information and then contact them, and make a reasonable offer. Like a serious offer, not $50. Quite often, a two-word domain is going to cost you thousands of dollars or tens of thousands of dollars. So a good offer, like a thousand dollars, is a nice “Hey, I’m serious and I’m not wasting your time” type offer.

Bond Halbert In the episode: 01:09 – An overview of the book 03:31 – Why Bond is an expert 05:02 – Gary Halbert’s way 07:50 – Where father and son differ 11:44 – How to keep people reading 15:23 – Never-before-covered topics 16:25 – Helping them decide to read 20:33 – The hunt for “that” 22:10 – Letting the formula seep in 24:42 – A simple beginning trick 26:30 – Some smart editing tips 29:18 – Apply these words with caution 30:15 – Should you use templates? 33:59 – Two kinds of writers 37:10 – Are you doing this with your copy? 41:54 – When picking a copywriter… Grow Your Business in just 2 days Click HERE Download the PDF transcription Transcription: James: James Schramko here, welcome back to SuperFastBusiness.com. Today, we are talking with pretty much a legend. Got my friend Bond Halbert on the call. Welcome. Bond: Thank you, thank you very much. James: Bond Halbert, son of Gary Halbert, brother of Kevin Halbert, son of Nancy. I mean, there’s a good positioning in life, really. Bond: I couldn’t agree more. James: And you got some nice kids as well, passing on the Halbert generation. Now, what we want to talk about specifically today is The Halbert Copywriting Method Part III, which is The Simple, Fast and Easy Editing Formula that Forces Buyers to Read Every Word of Your Ads. Bond, tell me about the title of this book. What’s in the book Bond: OK. First there’s two parts. One, we kind of called the title The Halbert Copywriting Method Part III: The Star Wars Launch, because I always say that the power in your copywriting is research. It’s knowing your prospect so well that you can trigger their impulse to buy that will, because you know what to offer them, you know how they speak, so you know what to say. You know when to say it to them. So you know all of that information. “The first draft is the shortest part.” CLICK TO TWEET And then eventually, the second part of the copywriting process is where you’ve developed that unique hook, offer or solution, which usually comes out of the research. And then you put down in words, in a first draft. And usually, that is the shortest part of the entire copywriting process. People think that copywriting is sitting down at a screen and piecing together little elements of copy and stuff like that. It’s not. It’s doing the research, doing whatever it takes for you to get into the creative mindset to come up with that first draft, and then the professionalism comes from editing. And you will hear other great copywriters tell you that, but you will never find anybody telling you how to do the editing, until now. And so I am working right now. I am actually writing Part I, and Part II as well, and Part III was ready first, and it was so needed and it was so new and everything that I went ahead and released that first. And the second part, where I explain the simple, fast and easy editing formula that forces buyers to read every word of your ads, a lot of copywriters and marketers make the mistake assuming that people will read all of their ads.

Danny Flood Episode highlights: 01:12 – The tale of a former insomniac 02:59 – Do you know if you’re sleep deprived? 04:57 – An invention destructive to your sleeping habits 06:39 – Try this productivity hack 08:19 – Quick recap 08:46 – 5 factors to be synched for good sleep 10:02 – What is the circadian rhythm? 13:27 – The sleep toxin 15:48 – Is caffeine good or bad? 19:12 – Practice the process of substitution 21:42 – Reducing your cortisol level 26:19 – You need to eat THIS 27:56 – The 4 brain waves of sleep 29:10 – Have you tried sleep restriction? Restructure your life using the training resources and support inside SuperFastBusiness Membership Download the PDF transcription and 8 Ways To Get Better Sleep guide Transcription: James: James Schramko here, welcome back to SuperFastBusiness.com. Today, we’re delving into the topic of sleep, how to improve your sleep, with Danny Flood from OpenWorldMag.com. Welcome, Danny. Danny: Hey James, thanks so much for having me here. It’s always a pleasure to speak with you. James: Well, it’s nice to pin you down. I know you’re on travel at the moment, and you’re somewhere in the outposts of Thailand, so I’m also glad that you could join us and share some of your insights into how to improve your sleep. You’ve actually got a product on Amazon called Hack Sleep. I know you’ve done some research around this, you’ve got a body of work that presents your findings, and I know that most of my audience sleep, so it’s something we should learn about. Why did you even go down this route of sleep as something you were interested in? Why the interest in sleep? Danny: Yeah, sure. So I’m calling today from Thailand, I’ve been travelling. You might hear roosters behind me in the background from this hotel room. I really was interested in sleep because this was something that I struggled with for so long. I’ve been a personal improvement junkie for more than a decade, reading a lot of self-improvement books. I could stay at the bookstore for five hours and it would just pass by like five minutes. I’m really big on performance, especially mental performance. But one thing that I never really figured out was sleep. It was something that I struggled with. I was always an insomniac. Sleep deprivation tormented me, and I had so many wasted days because I didn’t sleep well at night, and it would snowball because it would be like a psychological effect where I’d get really upset that I wasn’t asleep, I’d get depressed and had a lack of motivation where I wasn’t… I had goals but it was subverting my goals, so I wasn’t giving my best effort to them. I published my first book last year, it was called Buy Your Own Island, and I wrote four books after that, and the last one I wrote was Hack Sleep, and the reason why I wrote that book was, I knew this author, and I asked him, “What kind of books do you write?” And he said, “I write books that I really am interested in and I enjoy,

Boom’s winning products In this episode: 03:12 – The added pressure of a bigger business 05:16 – Something unique about Ezra’s products 07:01 – From dollar in to dollar out 10:21 – Dial in THESE two things 12:21 – The power of conversion assets 13:42 – Winning them back 15:53 – The incredible ‘More of the Same’ phenomenon 18:16 – Essential sequence “bought X but not Y” 22:16 – The plateau before 10x growth 26:43 – Engage and re-engage 30:51 – An example of increasing relevance 35:16 – Ezra’s retargeting techniques 41:45 – The unbelievable impact of the search box 44:14 – Takeaways for the e-commerce starter 45:56 – Price and costing benchmarks 47:18 – What to expect from adding a cart abandonment sequence 48:12 – Case study, what would you do? 48:44 – Are all customers equal? 52:04 – Wrapping it up Want to achieve fast growth in your own business? Click HERE Download the PDF transcription and 12 Tips For HyperFast E-Commerce Business Growth guide Transcription: James: James Schramko here. Welcome back to SuperFastBusiness.com where I’m bringing information to you. I especially love this podcast medium. One of my other podcasts is called ThinkActGet, and my co-host there is Ezra Firestone. Today, we were going to record an episode of ThinkActGet, except we decided that what Ezra told me before that was far more compelling and we should make a podcast for this show for you because what we’re going to talk about is phenomenal, nothing short of phenomenal. Welcome to this podcast Ezra Firestone. Ezra: Wooh! Ezra in the house. I just wanted to say that about myself. So thanks man, I appreciate it. James: Alright. So we have Ezra in the house. This is going to be weird for some of our regular listeners from the other show because they’re going to hear us having a more concentrated business chat today. Ezra: Sure, sure. James: A few less groundhogs. Ezra: Yeah. If you’re a ThinkActGet listener, then you know we get out there. This will be a little more tactical. James: We do. Less bananas, less groundhogs, more businessy stuff. Now Ezra, I’m about to fly over to see you at your event in San Diego where you have assembled on a little bit of a brains trust on topics that are of interest to your audience, and I appreciate that you’ve asked me to present on a topic of team building. You’ve certainly been needing to build your team, because the core of this episode is about hypergrowth, and in particular, you’ve shared with me some information that you’ve got three main businesses that are on your focus, and two of them in the last year doubled, which is fantastic in itself. But one of them, I think it was nine or 10x, and it wasn’t a small business to start with. In fact the figures, I don’t know if you mind me sharing this Ezra, but you’ve gone from somewhere in the region of $4 million revenue to $25 million dollars revenue...

Video highlights: 02:06 – Why email writing? 03:35 – Using follow-up sequences 05:08 – Why storytelling is better 07:53 – What are soap-opera sequences? 09:49 – Once people self select… 11:02 – When you do the broadcast… Get the entire recording and presentations from ALL previous SuperFastBusiness Live events inside SuperFastBusiness membership Download the PDF transcription Transcription: James: Another superstar guest from overseas – not just one country but I think he’s lived in many. At least, South Africa, London and Spain and now he’s in Australia. So, super rockstar guru, email, Autoresponder Madness, legendary storyteller and the benchmark of the Internet marketing industry. I’d like to welcome Andre Chaperon on the stage. Hello, buddy. Now, please have a seat. We’re going to… Now, we’re going to do this together. You do smell nice. Andre: Do I? James: Yeah. That’s good. Basically, how did you get into this position of being the authority of autoresponders? The super introvert Andre: Before we start, I just want to create a context for everybody. So, I’ve never done any webinars. I’ve never done a video. I’ve never done any audio. I’m super introvert, which is why I’m having… we’re talking about that. So, that’s the context. I haven’t prepared any presentation today. There’s no slides. We’re just going to wing it. Andre Chaperon on stage James: We’ll do that since we did preps. Andre: Yeah. I mean. Well, there’s an image. James: Technically, it is. Andre: So, it could be over for five minutes which means we’ll have a 15-minute Q and A. James: Yeah. That’s good. I remember many years ago I asked you if we could do a podcast and you said, “No.” And then recently, we did do a podcast and it was OK. Andre: It was OK. James: Good reaction. I think what would be interesting is just to talk about what you’re really passionate about. I think from the previous prep work that we’ve done, we’ve established that you got into email writing because you don’t like to make videos or do other formats and I think you also revealed at some point that you can’t spell that well. You’re dyslexic or whatever. You didn’t do so well in English at school. So none of these things matter if you want to be the world’s greatest autoresponder writer. What sort of tips or advice do you think would be worth sharing today? Do you want to go to your mind map and talk us through that process? Going over the email system Andre: I’m going to briefly just go the whole system basically. And the system, there’s two parts. So, we’ll go over the first part which is kind of that there, that’s all the slides by the way. And the next element of the system is actually watch me email. And I’ve got three emails that I’m going to read. Two from somebody else. One is from me. So, that will create the context on how to write the emails I guess. If there’s time, I’m just going to… James: Go for it. Andre: So, I’m going to draw here as well… James: By the way, I’m happy to email you these two pictures. If you’re happy for me to send them over in case you can’t read them. But it will be as discreet as possible. Andre: So, the way that I figured out how to write what… first,

What’s in the video: 02:05 – What is Darren’s story? 09:25 – What is it that you do? 09:36 – 3 ways to define what you do 13:00 – Understanding your reader 16:00 – How will you change your readers? 18:47 – 3 phases of creating content 22:07 – Generating ideas Access all the complete SuperFastBusiness Live talks. Click HERE Download the PDF transcription Transcription: James: OK. So our next guest is a super power in the blogosphere. In fact, I remember going to an event, my first event in the United States several years ago, and I’d found out he’d been to one before that, one of the early ones, and I found a transcript of what he’d been doing and what he talked about, and I read through it, ‘This is great.’ It’s probably one of the seeds to my original sort of direction towards content marketing. And then I recently saw him in the Philippines presenting, and I thought, ‘This information is very in line with what we do. His version of what I talk about with OTR, but he’s been doing it a lot longer than I have. He can do things like write, and spell, he’s prolific, and he’s really, really good at it. So without further ado, I’d like to introduce Darren Rowse. Come on up. Darren Rowse on stage at SuperFastBusiness Live 11 Darren: Wow thank you. It’s really good. Who’s feeling like they’ve already got enough value from this and they could go home almost like I (raising hand). Literally in the lunch break, I had to rewrite the opening story of my talk. Thanks to an earlier presentation. I put all my content onto an app. Thanks Jarrod. I’ve killed my idea for the ProBlogger album and T-shirt range. I actually did. I have been considering doing a pajama range, ProBlogger work wear for bloggers. I’ve had to call the team and tell them to put all the content behind the subscription. I’ve deleted all the apps on my phone and I just took a hot and cold shower. It’s been a busy lunch break. I hope you’ve had as a productive one. I want to talk about content marketing and to help you to kind of understand the perspective that I come to this topic from. I want to tell you a very brief version of my story. Darren’s story I got an email a couple of days ago basically saying with guidelines for speakers and it was basically, “Cut out all your story because people just want the tips.” I’m like, “But that was the first 20 minutes of my talk gone.” So I’m going to tell it to you in two minutes, and it does skip over some of the stages of the format for storytelling before. But for me it all started in 2002 with an email from a friend. I was sitting at a desk at one of the part-time jobs that I had, and this email pinged in. A voice said, “Vat master, you’ve got mail.” Did anyone else install that? I was the only one. OK. It was 2002, and I got this email and it had four words in it and a link. The four words were, ‘Check out this blog.’ I had no idea what a blog was, so I clicked the link out of curiosity. I ended up on this site that changed the course of my life. Not because of the content, although that was interesting,

Podcast highlights:02:25 - How important really is sleep

04:15 - What science says

06:28 - The mental aspect: Its powerful impact

09:03 - When people are sleep deprived

14:35 - The WORST thing you can do at night

17:30 - How many hours do you need?

18:42 - THIS can lift your mental effectiveness

21:00 - The two “S” allowed in the bedroom

22:32 - The one thing you need to do

24:05 - The right bedroom environment

28:58 - A quick summary

29:44 - Recite this mantra when you go to bed

35:50 - The profound effect of exercise and sports

39:04 - Get more information on this topicJoin our community of business owners and experts inside SuperFastBusiness Download the PDF TranscriptionTweetables:Sleep is fundamentally important to a healthy life. [Click To Tweet]. The bedroom isn't for social networking. It's for sleep. [Click To Tweet]. You can't make up for sleep deprivation by sleeping extra one night. [Click To Tweet].Infographic - Sleep Mistakes: Download the Infographic 

Copy and paste the code below to embed the infographic into your website Infographic Source SuperFastBusiness With James Schramko Download the InfographicTranscription:James: James Schramko here. Welcome back to SuperFastBusiness.com. Today is going to be very interesting. I've invited a guest who is actually an expert in sleep coaching. His whole thing is optimizing people's lives. He does it mentally, physically and emotionally. I'd love to welcome to the call Andre Obradovic.Andre: Hi, James! How are you and everyone listening?James: I am great. We can assume that there's plenty of people who are going to be listening to this episode. That's because the audio medium is so easy to consume anywhere, anytime. So I actually heard about you through one of my very best clients, who's a performance coach in a sporting field. He said, "Hey, you have to speak to Andre. He really is talking about the same stuff that I've been posting about over the last year or two."And just for some context there, I've been publishing infographics about sleep. I've been passionately saying the opposite to what a lot of marketers out there are saying. I've been saying you don't have to hustle, grind,

In this podcast:01:09 - What is ikigai?

04:01 - How to find it

06:31 - The benefits of ikigai in health and longevity

07:55 - How ikigai impacts your business

09:30 - Questions to ask yourself

10:17 - If you’re miles away from where you’d like to be…Experience amazing transformations in your life and business. CLICK HERE Download the PDF transcriptionTweetables:What is ikigai and how do you find it? [Click To Tweet]. What wakes you up in the morning? [Click To Tweet]. The reason why the Japanese live longer [Click To Tweet]. If you could only do one thing for the rest of your life, what would you do? [Click To Tweet].Transcription:James Schramko here. Welcome back to SuperFastBusiness.com. Today, I want to talk to you about finding your reason for being. We're going to delve into ikigai. Now, that's about finding your life purpose. That can be very rewarding, but also it seems elusive for many. You may have heard it talked about in different contexts, and I'll cover a few of the places that I found it, today in this episode.What is ikigai?So what is ikigai? If you look up Wikipedia, you'll find out that it's actually the story of the dying woman. It's the concept of ikigai from a short story in Japan.In a small village outside of Osaka, a woman in a coma was dying. She suddenly had a feeling that she was taken up to heaven and stood before the voice of her ancestors.“Who are you?” The Voice said to her.“I am the wife of the mayor,” she replied. “I did not ask whose wife you are but who you are.” “I am the mother of four children.” “I did not ask whose mother you are, but who you are.” “I am a school teacher.” “I did not ask what your profession is but who you are.”And so it went. No matter what she replied, she did not seem to give a satisfactory answer to the question, “Who are you?”“I am a Shinto.” “I did not ask what your religion is but who you are.” “I am the one who wakes up each day to care for my family, and nurture the young minds of the children at my school.”She passed the examination and was sent back to Earth. The next morning she woke at sunrise, feeling a deep sense of meaning and purpose. She tended to her children’s lunches, and planned fun lessons for her students that day. The woman had discovered her ikigai.So the literal translation is it's composed of two Japanese words: iki referring to life, and kai, which roughly means the realisation of what one expects and hopes for.So Google translate defines it as "salt of life."So the concept of ikigai is the Japanese meaning reason for being. Everyone, according to the Japanese, has an ikigai. Finding it requires a deep and often lengthy search of self. I think that's why it's so elusive for many people. Such a search is regarded as being very important, since it is believed that discovery of one's ikigai brings satisfaction and meaning to life. It is also referred to as “a reason to get up in the morning.”

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