Khalia Ismain runs Jamii, a marketplace for Black British creators and makers. The brand and Khalia herself have been a driving force behind positive change in the UK to better economic opportunity for Black British entrepreneurs, aiding the discovery of unique gifts at the same time.

Khalia and Dan spoke about how the Jamii card is a powerful brand asset taking inspiration from Taste, how partners can avoid tokenist gestures and what messaging brands with a higher price point can adopt to be sensitive during a recession.

Jamii were one of °Small World's first-ever clients, we launched their 2021 Christmas campaign across 300 OOH sites in London. Find it on our website. ✌️

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