Small Talk

By °Small World

°Small Talk is the brand marketing podcast that gives you everything you need, nothing you don’t.

Brought to you by °Small World, the agency that builds scaleup brands the °Small Wa

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· Business

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FAQs about Small Talk:

How many episodes does Small Talk have?

The podcast currently has 15 episodes available.

Small Talk episodes:

September 15, 2023 Cubitts - Building a brand focused on 'precision with soul'
This week, we’re joined by Charlie Humphries, Head of Brand at Cubitts, the modern spectacle makers. We covered a lot in this chat; the history of spectacle-making and the role of the NHS in defining the category as well as discussing those iconic Specsavers ads and what’s wrong with them. But mostly we talked about the power of brand and how for them, utilising the beauty of the English language is fundamental to bringing their brand to life.
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37min
February 27, 2023 Great Influence - "Lack of trust is culturally ingrained in businesses"
This week we're joined by Claudia Cardinali, Head of Client Operations at Great Influence, the talent agency for entrepreneurs. We spoke about personal branding but largely the conversation landed on how to build a fantastic company culture and how to get the best out of talent. - a passion both Great Influence and °Small World share. From the pitfalls of hustle culture to building trust in the workplace this is one not to miss if you're battling with building a great workplace in the modern day.
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52min
February 20, 2023 trumpet - "Email outreach has increased by 70%, reply rates have dropped by 30% - something needs to change"
This week we're joined by Nick Telson and Rory Sadler, founders of trumpet, the SaaS sales tool helping create better buying journeys for B2B customers. We covered both the brand itself and how it's bringing fun to the sales cycle as well as the process they both went to raising investment for the brand and the vision story you have to tell in any good pitch deck.
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1h 1min
January 31, 2023 HumanForest - The Spotify of Micromobility
Joe Rampley and Jack Mitchell join us from HumanForest. Joe heads up everything design and brand whilst Jack leads on content, constantly engaging the HumanForest community. We spoke about gamifying the experience of renting bikes with the brand, building community through their 'nodding strategy' and the story behind that golden bike.
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49min
January 16, 2023 Foodstuff - Front of house on wheels
We speak to Toby Savill Co-Founder and CEO of Foodstuff, the independent food delivery company giving Deliveroo a run for their money. We touched on everything from how to create a sticky brand, how to use a creative platform to organise advertising and why it's vital that food delivery brands act like front of house on wheels.
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40min
December 12, 2022 King of Shaves - How to tackle Gillette for market share
We're joined by Will King, the Founder of the aptly named King of Shaves. The original shaving challenger brand turns 30 next year so what better time to discuss how the brand was built and what led to its success? Harvey and Will cover how other categories can spark product innovation, which products endure during a recession and how Gillette missed out on one of the world's greatest trademarks.
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42min
November 29, 2022 Freestar - "1 in 3 pub visits in alcohol free, it's a movement driven by consumers"
1 in 3 pub visits in the UK is now alcohol-free but there's still a massive opportunity for those pubgoers to be converted to non-alcoholic options like beer and spirits. We're joined by Felix von Hurter, Co-Founder of Freestar, one of the UK's leading non-alcoholic beer brands to discuss how they're seizing the opportunity. We covered why beer is recession-proof, why off-trade retail is so important for new brands and why football is ripe for an alcohol-free beer sponsor.
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54min
November 21, 2022 Karta - "Here, marketing budgets are infinite"
In April 2020, 45.8 million people saw Travis Scott perform across 3 days. The biggest crowd he'd performed to before that was less than 1% of that total. That's because he performed in the metaverse. We spoke to Erik Londré the founder of Karta, an agency helping brands activate in the metaverse. We spoke about the mass of new jobs being made by the metaverse, what makes a good experience in the space and why there are truly infinite budgets in the metaverse.
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44min
November 07, 2022 Jamii - Creating the Taste Card of Black British Businesses
Khalia Ismain runs Jamii, a marketplace for Black British creators and makers. The brand and Khalia herself have been a driving force behind positive change in the UK to better economic opportunity for Black British entrepreneurs, aiding the discovery of unique gifts at the same time.

Khalia and Dan spoke about how the Jamii card is a powerful brand asset taking inspiration from Taste, how partners can avoid tokenist gestures and what messaging brands with a higher price point can adopt to be sensitive during a recession.

Jamii were one of °Small World's first-ever clients, we launched their 2021 Christmas campaign across 300 OOH sites in London. Find it on our website. ✌️
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28min
October 24, 2022 STRYKK - Growing a striking brand in the £10BN NoLo category
Tom Glover, Brand Manager at STRYKK, bats about the challenges and solutions for growing a brand in the NoLo (No and Low alcohol) category.

STRYKK is one of the early successes in the space. A strikingly simple yet impactful brand set up to make switching to non-alcoholic options easy for consumers and on-trade bars alike.

We spoke about why ritual is so important for alcohol brands, how brand design choices can actually lead to making sell-in easier and why being a brand in a new category requires a totally new strategy that actually embraces competition.
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37min

FAQs about Small Talk:

How many episodes does Small Talk have?

The podcast currently has 15 episodes available.