In April 2020, 45.8 million people saw Travis Scott perform across 3 days. The biggest crowd he'd performed to before that was less than 1% of that total. That's because he performed in the metaverse. We spoke to Erik Londré the founder of Karta, an agency helping brands activate in the metaverse. We spoke about the mass of new jobs being made by the metaverse, what makes a good experience in the space and why there are truly infinite budgets in the metaverse.

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