June 05, 2014

Jan Pinney on Being Referable and His Formula for Success

37 minutes

This week, I am talking to Jan Pinney, owner of Pinney Insurance. Jan has been hailed as creating one of the most progressive life insurance IMOs in the industry. A 40 year consecutive MDRT qualifier, Jan has created a juggernaut of an IMO in the life insurance industry.

With Pinney Insurance, Jan has developed a formula for success and a simple but powerful way to set yourself apart as a Life Insurance Agent. Jan’s formula is simple and all of his employees are expected to follow the easy steps he teaches, so much so that his formula has replaced the traditional “mission statement”.

People in the episode:

Jeff Root: [email protected]

Jan Pinney

Mentioned on this episode:

Pinney Insurance

MDRT

Recent Action in the Sell Term Life Community:

The major discussions in the Sell Term Life Community this week can teach you:

This week in the community there was a niche site mastermind call announced where agents will be hopping on a bi-weekly call to build a niche site from scratch and market it. The goal is to have a new niche site with several predictable traffic streams pumping out leads consistently by the end of the year. We all will be sharing the results of our marketing successes and failures to help each other grow our niche websites.

There is also a case study of a life insurance website sales year-to-date so you can see the statistics from lead to enforced policy with everything in between. You will see the number of leads, contact ratio, number of bogus leads, number of sales, and how many of those sales placed, how much premium placed and how much premium is currently in process. So they will take all those numbers from lead to placed policy and then analyze them and look for weaknesses compared to industry benchmarks to see where some improvement can be made.

Lastly, there is a topic on podcasting and how to become a thought leader in your niche where I go in depth into the benefits of podcasting.

Learn how you can get access to these discussions, a powerful community of like-minded life insurance agents, and much much more by visiting the SellTermLife Community.

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By Jeff Root: Location Independent Life Insurance Salesman

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