Episode 28 - Digital Transformation with Dr. Emily Verstege

In this episode, Dr. Emily and I look at personally branded businesses – making the transition to that from another business or previous company.

Dr. Emily Verstege is an expert on user experience and data analytics, author of how to build a digital revolution – It’s personal.

Helping businesses to be more humanised and on the forefront of digital data and making sure productivity is still there as technology happens fast and transformation doesn’t.

See omnystudio.com/listener for privacy information.

This episode is about LinkedIn in particular whether you need a business page or company page and how to manage it if you are creating one.

Your personal LinkedIn profile is an extension of your personal network and brand. It’s a way for you to connect on a personal level online. A business page is slightly different. While personal profiles have connections, company pages have followers.

Some benefits of having a company page include:

• Elevates the quality of talent applying for a role. Potential employees will review your company page, so make sure it reflects your organisational values.
• Leverage company visual branding by including images and logos. A company page is also a great place to share videos.
• Add specific products and services and launch new products and services.
• Share updates and provide a collection of information team members can easily share within their own personal networks. This allows the company to engage with followers.

Some disadvantages include:

• Needs an allocated page manager with a process in place for hand-over if the person leaves the organisation.
• Ongoing maintenance is required to ensure relevance.

An important point to note is that if you attempt to set up a company as a personal profile, your profile will be removed by LinkedIn. This means you lose all your connections and will have to start all over again, as LinkedIn ultimately owns your connections, not you. So don’t risk it!

See omnystudio.com/listener for privacy information.

In this episode, Jane looks at personally branded businesses – making the transition to that from another business or previous company.

Dr. Emily Verstege is an expert on user experience and data analytics, author of how to build a digital revolution – It’s personal.

Helping businesses to be more humanised and on the forefront of digital data and making sure productivity is still there as technology happens fast and transformation doesn’t.

Truth – Strategy and how to achieve them for your business

Touch – The human part and experience for users and what they expect to be connected – Fast, Frictionless & fearless

Tools – Technology is a tool, data is a tool.

Jane talks about thought leadership and in particular on LinkedIn. You might start to be noticing that there are more people contributing on LinkedIn. Maybe you might subscribe to Pulse on LinkedIn. Pulse is a curation tool or the tool that captures the topics that you might be interested in. So LinkedIn is not just about your profile being up there, but its a way for you to position yourself as the expert in your field.

Something that is quite unique about it is that it is Business to Business and it's a bit different than Facebook. Jane thinks it creates the perfect platform for your positioning strategy.

Episode 26 - The Role of LinkedIn for Different Levels in your Organisation

In this episode, I talk about LinkedIn profiles and how everybody has a slightly different role to play in their organisation.

4 Levels of an Organisation's LinkedIn Strategy:

1. CEO
2. Executive
3. Managers
4. Business Development

To be found on LinkedIn and stand out from the crowd, it is important that your organisation’s staff profiles have a clear purpose. A person makes a decision about someone within the first three to four seconds of landing on their profile, so it is vital that your company’s profiles align with your organisation’s LinkedIn strategy.

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Episode 25 - What Makes You Unique

In this episode, I discuss what makes you unique, what draws people to you and why your personality matters to help you stand out and help you grow your business, particularly if you have a personally branded business. 

In a digitised world, the opportunity is there for you to stand out from the crowd. First and foremost, you need to maintain your ability to connect on a human level. As Victor Hugo, French writer from the Romantic movement, said: “To divinise is human, to humanise is divine.”

What can you and your business do to humanise your connections on LinkedIn? 

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Episode 24 - Sticky Content with Kath Walters

In this episode I speak with a fantastic guest who has been a business journalist, she's reached an audience of over 20 million people with an estimated 1.4 million words in her time, so she knows what it takes to produce high quality, sticky content.

Kath Walters has written for some of Australia's leading business publications including the BRW, The Financial Review, Smart Company, Boss, Crikey and Business Spectator. She's been responsible for producing great content that helps get customers excited on a regular basis and says "It's not just easy, it is really possible." How many of us procrastinate on that?

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Episode 23 - Interview with Creativity & Leadership Expert Mykel Dixon

In this episode, I have a discussion with creative genius Mykel Dixon about the work he does and his own personal branding in his industry. Listen as he relates his story on standing out.

Mykel Dixon is a keynote speaker and mentor who works in the field of artisan thinking and cultural architecture. He is an expert in unlocking business artistry. He helps senior executives, experts, entrepreneurs unleash their creativity and unlock their full self-expression.

"We all have to be content creators particularly in brand you stuff." - Mykel Dixon

See omnystudio.com/listener for privacy information.

In this episode, Jane has a discussion with creative genius Mykel Dixon about the work he does and his own personal branding in his industry. Listen as he relates his story on standing out.

"We all have to be content creators particularly in brand you stuff."

Mykel Dixon is a keynote speaker and mentor who works in the field of artisan thinking and cultural architecture. He is an expert in unlocking business artistry. He helps senior executives, experts, entrepreneurs unleash their creativity and unlock their full self-expression.

In this episode Jane speaks with a fantastic guest who has been a business journalist, she's reached an audience of over 20 million people with an estimated 1.4 million words in her time, so she knows what it takes to produce high quality, sticky content.

For over 16 years, Kath Walters has written for some of Australia's leading business publications including the BRW, The Financial Review, Smart Company, Boss, Crikey and Business Spectator so she really knows her stuff particularly around that big corporate audience. She's been responsible for producing great content that helps get customers excited on a regular basis and says "It's not just easy, it is really possible." How many of us procrastinate on that.

Kath speaks on content marketing and how it can be effectively used to capture an audience's attention.