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Janice McCallum on the Promise and Challenges of Healthcare Data
Janice McCallum, managing director for Health Content Advisors, is a marketing strategist for companies that produce healthcare content or data products. She specializes in developing and assessing business models that leverage the value of data and has a strong focus on how the healthcare industry can improve information access to enable informed decision making.
Over her 25 years of consulting, Janice has led engagements with dozens of companies, including Thomson Reuters, Elsevier, D&B, Microsoft Health Solutions Group and some of the top medical journal publishers like NEJM. She also serves as an independent board member for the Journal of Bone & Joint Surgery and is a past board member of The Society for Participatory Medicine.
In addition to speaking at industry conferences, Janice is consistently on the #HIT100 list of top contributors to health IT in social media, as well as being a HIMSS social media ambassador for three years.
Look Left’s Davida Dinerman recently spoke with Janice McCallum on the Look Left @ Marketing Podcast to talk about a wide range of healthcare and data topics.
06:22 - The challenges brought on by today’s vast volumes of data
09:16 - Janice’s interest in infodemiology
15:46 - The promise and challenges of patient-provided information
22:11 - Why aren’t we prescribing more information?
25:53 - The development of patient communities
27:35 - Not all patients are alike and the system needs to reflect that
Notable quotes:
"One of my hot buttons is that we don't spend enough time or put enough dollars or effort into gathering data and preparing data for analysis.”
Data is only as valuable as your ability to accurately analyze it: “I think there's a lot of promise in information that patients can provide either through their own observations or through devices and sensors. One of the issues, and, this is an age old problem that I've dealt with since the early days of my computer use, is the data has to be normalized and it has to be in a common format so that analyzation makes sense. If something's not in the same unit as the next item in your data input, then it's not going to make any sense. So
"Patient empowerment with agency means the patient can actually direct some of their care and and control information flows.”
The difference between engagement and empowerment as it relates to patient data: “The concept of patient engagement that we mostly see now in practice is, ‘Oh, here patient. Here's some more information,’ or ‘Here patient, do this.’ And it's a one-way delivery of orders, if you will. Whereas patient empowerment would be much more of an interactive process."
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By Look Left
5
44 ratings
Janice McCallum, managing director for Health Content Advisors, is a marketing strategist for companies that produce healthcare content or data products. She specializes in developing and assessing business models that leverage the value of data and has a strong focus on how the healthcare industry can improve information access to enable informed decision making.
Over her 25 years of consulting, Janice has led engagements with dozens of companies, including Thomson Reuters, Elsevier, D&B, Microsoft Health Solutions Group and some of the top medical journal publishers like NEJM. She also serves as an independent board member for the Journal of Bone & Joint Surgery and is a past board member of The Society for Participatory Medicine.
In addition to speaking at industry conferences, Janice is consistently on the #HIT100 list of top contributors to health IT in social media, as well as being a HIMSS social media ambassador for three years.
Look Left’s Davida Dinerman recently spoke with Janice McCallum on the Look Left @ Marketing Podcast to talk about a wide range of healthcare and data topics.
06:22 - The challenges brought on by today’s vast volumes of data
09:16 - Janice’s interest in infodemiology
15:46 - The promise and challenges of patient-provided information
22:11 - Why aren’t we prescribing more information?
25:53 - The development of patient communities
27:35 - Not all patients are alike and the system needs to reflect that
Notable quotes:
"One of my hot buttons is that we don't spend enough time or put enough dollars or effort into gathering data and preparing data for analysis.”
Data is only as valuable as your ability to accurately analyze it: “I think there's a lot of promise in information that patients can provide either through their own observations or through devices and sensors. One of the issues, and, this is an age old problem that I've dealt with since the early days of my computer use, is the data has to be normalized and it has to be in a common format so that analyzation makes sense. If something's not in the same unit as the next item in your data input, then it's not going to make any sense. So
"Patient empowerment with agency means the patient can actually direct some of their care and and control information flows.”
The difference between engagement and empowerment as it relates to patient data: “The concept of patient engagement that we mostly see now in practice is, ‘Oh, here patient. Here's some more information,’ or ‘Here patient, do this.’ And it's a one-way delivery of orders, if you will. Whereas patient empowerment would be much more of an interactive process."