Can AI replace human creativity in marketing?

In this episode of CMO Convo, we dive into that burning question with Janina Abou Al Ward, Senior Product Marketing Manager at Retresco.

Janina shares her frontline perspective on the opportunities and challenges of using generative AI in marketing.

We explore whether AI can truly match the limitless creativity of the human mind, and discuss real-world examples of AI-powered campaigns - both successful and problematic.