Day in Tech History

January 31, 1984: Apple Reorganizes


Listen Later

<img width="125" height="125" data-tf-not-load src="https://dayintechhistory.com/wp-content/uploads/2012/09/Apple-125x1251.jpg" class="attachment-full size-full wp-post-image" alt="Apple" decoding="async" srcset="https://dayintechhistory.com/wp-content/uploads/2012/09/Apple-125x1251.jpg 125w, https://dayintechhistory.com/wp-content/uploads/2012/09/Apple-125x1251-65x65.jpg 65w, https://dayintechhistory.com/wp-content/uploads/2012/09/Apple-125x1251-600x600.jpg 600w, https://dayintechhistory.com/wp-content/uploads/2012/09/Apple-125x1251-50x50.jpg 50w, https://dayintechhistory.com/wp-content/uploads/2012/09/Apple-125x1251-51x51.jpg 51w" sizes="(max-width: 125px) 100vw, 125px" />

<img decoding="async" width="125" height="125" data-tf-not-load src="http://vid.geekazine.com/dith/uploads/2012/09/Apple-125x1251.jpg" alt="Apple" class="wp-image-19915" srcset="https://dayintechhistory.com/wp-content/uploads/2012/09/Apple-125x1251.jpg 125w, https://dayintechhistory.com/wp-content/uploads/2012/09/Apple-125x1251-65x65.jpg 65w, https://dayintechhistory.com/wp-content/uploads/2012/09/Apple-125x1251-600x600.jpg 600w, https://dayintechhistory.com/wp-content/uploads/2012/09/Apple-125x1251-50x50.jpg 50w, https://dayintechhistory.com/wp-content/uploads/2012/09/Apple-125x1251-51x51.jpg 51w" sizes="(max-width: 125px) 100vw, 125px" />Apple

1984 – Apple announced they would split up the Cupertino based company into three divisions – Apple II (handling all Apple III computers as well), the Apple 32 division (Lisa, and new Macintosh line of computers) and Accessory Products (Printers, keyboards, etc).

Delbert Yocam led the Apple II group which Steve Jobs would take care of Apple 32. Michael Muller would lead the accessories.

Apple did a lot of reorganizing, including Michael Spindler to VP of the European group and William Campbell to VP of sales in the US.

In 1984, they also introduced the Macintosh, with a groundbreaking Superbowl ad. At this time, Sculley and Jobs were co-working on a better Apple computer, but that would turn sour where Jobs resigned in 1985 to start NeXT Computers.

Subscribe to the Day in Tech History
Subscribe to Day In Tech History:
RSS Feed - iTunes - Android - Spotify - iHeartRadio
Facebook
RSS Bandwidth by Cachefly Get a 14 Day Trial
- Join me on Patreon and support Day in Tech History
Related articles
  • Mistrial in WordPerfect antitrust case against Microsoft (seattletimes.nwsource.com)
  • January 15: Ralph Baer Patents First Video Game (dayintechhistory.com)
...more
View all episodesView all episodes
Download on the App Store

Day in Tech HistoryBy Jeffrey Powers

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

5 ratings


More shows like Day in Tech History

View all
Mike Tech Show Podcast by

Mike Tech Show Podcast

55 Listeners

Geek News Central Podcast by Todd Cochrane

Geek News Central Podcast

139 Listeners

Mike Tech Show Podcast by

Mike Tech Show Podcast

32 Listeners

Dr. Bill.TV - Audio Netcasts by Dr. Bill Bailey

Dr. Bill.TV - Audio Netcasts

2 Listeners

Software Process and Measurement Cast by Thomas M. Cagley Jr

Software Process and Measurement Cast

18 Listeners

SCL: The Subject, Composition and Light Photography Podcast by www.robnunnphoto.com

SCL: The Subject, Composition and Light Photography Podcast

12 Listeners

New Media Show (Video) by Todd Cochrane & Rob Greenlee

New Media Show (Video)

17 Listeners

New Media Show (Audio) by Todd Cochrane & Rob Greenlee

New Media Show (Audio)

26 Listeners

Podcast Insider by Todd Cochrane, Mike Dell & MacKenzie Bennett

Podcast Insider

19 Listeners

The Gadget Professor (Video) by Don Baine

The Gadget Professor (Video)

10 Listeners