January doesn’t test your motivation.

It exposes your stamina.

When it’s cold, dark, slow, and uncomfortable—this is when leadership tells the truth. Summer leadership is easy. January leadership is real. And this is the month where standards quietly slip, tone changes, and execution becomes optional if you’re not intentional.

In this episode, we break down why January always reveals culture—and what your team is learning from you right now.

In this episode, you’ll learn:

• Why motivation fails and stamina wins in January
• The two types of stamina every leader must build: managerial and emotional
• How relaxed standards teach teams to “wait you out”
• Why execution can never be seasonal
• What January is multiplying for the rest of your year

The truth:

When standards slip in January, they don’t reset in February.

They compound.

This month teaches your team whether leadership holds when conditions are hard—or only when it’s convenient.

Summer shows talent.

January reveals leadership.

You’re in the War Room now.

Hold the line. Create stamina. Create leadership fire. 🔥 love the show? like, rate, review and share

Step Into the War Room Community

Get Chris Hunsicker’s free leadership tools, frameworks, and daily execution challenges — plus access to a private community of dealership leaders who are building unstoppable teams, mastering execution, and winning the inner game of leadership.

📥 Join free here ➡️ https://info.chrishunsicker.com/private-podcst

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Watch, Learn, Apply — Anytime

YouTube Channel: Full episodes, highlight reels, and visual frameworks so you can train yourself and your managers anytime.

▶️ Subscribe here ➡️https://www.youtube.com/@chrishunsicker31

Recommended Next Steps for New Listeners

1. Pick your first battle. Scroll through past episodes and start with one that calls you out.
2. Make it your morning fire ritual. Seven minutes before the chaos begins — listen, learn, lead.
3. Bring your managers in. Share an episode and challenge them to take one daily action.
4. Track your wins. Stack 30 days of execution and see how fast the culture shifts.

Share the War Room

If this episode sparked something for you, share it with another leader today. Copy the link, drop it in a text, and tell them:

“You need to hear this — it’s only 7 minutes, and it will make you better today.”

Remember:

You don’t need a better market.

You don’t need better leads.

You don’t even need better people.

You need to become a better leader.

Let’s go create some leadership fire.