Japan's reuse market is exploding—reaching $31B in 2023 and projected to hit $40B by 2030. Discover how inflation, Gen Z values, and AI technology are transforming secondhand shopping into a major economic and environmental force.

◆Introduction: Japan's reuse revolution is reshaping consumer culture and sustainability

Explore why Japanese consumers are embracing "Used in Japan" as a premium brand, how companies like GEO and KOMEHYO are betting billions on secondhand retail, and why AI authentication is unlocking luxury resale markets. From Mercari's resale-first mindset to circular economy infrastructure reducing 25 million tons of CO2 annually, this episode reveals the business strategies and cultural shifts driving Japan's $40 billion reuse boom—and why it matters globally.

◆Note

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