Jared Belsky, Founder & CEO of Acadia, the recently launched and highly successful Atlanta-based agency, has been on both the client and agency sides during his career. He believes that marketers often are trained in every aspect of their business except managing their ad agencies. His latest book, You Get the Agency You Deserve, offers both practical and emotional lessons on how to improve client-agency relationships.

He says, “Marketers are unwittingly causing their own destruction. The 18-month average agency tenure triggers an economic destruction that few executives appreciate or understand how to solve.”