Jared is the Founder of Renga, a Brand Strategy and Design Studio, he is an expert on authenticity and brand identity, with a unique perspective on hiring, developing, and communicating with the next generation.

I invited Jared on the show because I knew he would be able to unpack the idea of Authenticity for us - one of the main values and expectations of Gen Z in your organization. We begin by talking about how you can develop a more authentic brand to help you connect with Gen Z, but then Jared surprised me with his INCREDIBLE insight about authenticity within the workplace.

The expectations of Gen Z seem large, we can call them entitled, and we wonder why they don’t want to work with us or stick around long term in our organizations. We’re learning that a major factor in these challenges is a lack of authenticity. Jared will help shift your mindset around the culture of your organization, and gives you a great place to begin as you create a culture of authenticity that Gen Z will be attracted to be a part of.