What do the most successful publishers do when building out high performing ad ops teams?

This week on Ad Ops All Stars, Aditude Founder and CEO Jared Siegal talks about some of the most common mistakes publishers make when building out their ad ops business, and shares insights on what they can do to fix them.

Jared's ad ops career began at Answers.com, where he joined early in the company's growth and eventually was part of a team managing $150 million in programmatic revenue. From there, he went to Playbuzz, where he built out the video team, and led ad ops as well as publisher account management. 

That experience ultimately led him to create Aditude, where he helps publishers build out their ad ops functions and tech stacks. His work at Aditude gives Jared unique insights into the common challenges facing publishers, as well as the best practices that some of the most successful publishers are using to drive revenue.