We hear all the time about how you can grow your brand and build a following on social media. But how much of that advice is actually practical? How much is really just a waste of time? Turns out to see social media success as a realtor you only need to worry about two things: Attention and Retention.

We talk a lot about investments in the world of business. But, what's one of the best investments you can make to grow your business as a realtor? People like Ryan Serhant and Jason Pantana believe it's your personal brand.

When thinking about your social media strategy you have to first ask yourself: "what's my goal"? Social media success can mean a lot of different things to a lot of different realtors. Here are some goals to shoot for to start growing your business.

"Post twice a day on Instagram", "post at least once a day on Facebook", "You need to have X amount of videos on TikTok to get your first 1000 followers", etc, etc...

This is what we've been hearing for the past decade as we've tried to discover how to see growth on social media. It's also completely false. 

In this episode, we'll dive into why less content that's great is much better than frequent content that's boring.

There are 3 types of real estate agents on social media. The most common type may actually be the worst one to be if you're trying to grow your presence on social media.

Instagram stories are an incredibly under-utilized tool that can help real estate agents maximize their branding to a new audience. Learn how to leverage stories to grow your audience on Instagram.