Here's what we talked about:

• The concept bureau
• How writing about brand strategy can help you attract the right clients
• Jasmine talks about 'Hims'
• Four Sigmatic, another brand we discussed
• It's not about being better, it's about being different (read the article)
• The emergent story arc framework
• Looking at history to decide on the future of a brand
• A brand is an opinion

Thank you so much for listening. If you liked this episode, I would really apreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter below. This episode is sponsored by Holabrief, The go-to platform 
for creative briefs.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit labmarcel.substack.com