In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Jason Barker, Chief Executive Officer of ICBD and ABA Centers, to talk about what it really takes to grow autism services the right way.

Jason shares how he found his way back into behavioral health after decades in healthcare leadership, why ABA Centers created its BCBA apprenticeship program, and how his team thinks about scaling without compromising quality of care. He also breaks down the leadership challenges that come with growing across multiple markets, how ABA providers can earn trust in competitive regions, and why AI is quickly changing the future of digital marketing in autism care.

This is a practical conversation about growth, leadership, workforce development, and staying grounded in clinical excellence while expanding access to care.