It's not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it's important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online.

This is what you will learn by listening to the podcast:

• The importance of the About us page
• How to discover if there's a Brand SERP for your own brand or if one is starting to form
• How to explain to Google that you are a certain entity and your namesakes are not you
• Maintaining your knowledge panel
• The importance of rich site links in your Brand SERP
• That knowledge panels differ around the world