The Yoast SEO podcast

It's the 3rd anniversary of the #SEOUpdateByYoast and we’re celebrating with a special edition! 🎉

We’ll dive into:

👀 AI Overview’s impact on search results

🔥 Yelp vs Google

🔎 The rise of SearchGPT

... and more!

Topics and sources

You can find the topics & sources here.

Stay ahead with the latest in SEO! Tune in to #SEOUpdateByYoast as our experts, Alex Moss and Carolyn Shelby, share crucial updates and game-changing strategies to elevate your SEO game 🚀

Topics and sources

You can find the topics & sources here.

Gear up for the newest insights with #SEOUpdateByYoast! Join our expert SEO team, Alex Moss and Carolyn Shelby, as they unveil key industry updates to transform your SEO strategy like never before!

You can find the topics & sources here.

Get ready to discover the latest insights with #SEOUpdateByYoast! Join our seasoned SEO experts, Alex Moss and Carolyn Shelby, as they discuss the latest news in SEO, including WordPress's 21st birthday, AI-related news, Google's response to website recovery, structured data documentation updates, and more.

You can find the topics & sources here.

Get ready to dive into the freshest insights with #SEOUpdateByYoast! Explore essential industry updates with our experienced SEO experts, Alex Moss & Carolyn Shelby, and transform your SEO strategy like never before!

You can find the topics & sources here.

Google core and spam updates roll out

Bing Webmaster Tools adds features

Google Unleashes Manual Actions Galore After Search Spam Policy Updates

AI-content websites deindexed?!

Goodbye FID! INP now part of CWV metrics

Liz Reid announced as new Head of Search

The AI Act: first-ever legal framework on AI

Sam Altman chats with Lex Friedman

SGE being tested in search interface

WordPress 6.5: The features you want to know about

Yoast SEO 22.3: Introducing AI for category and tag pages

Bluehost announces WP Cloud hosting

SEO news

• INP coming to CWV on March 12
• Does Structured Data Markup influence EEAT?
• The SEO Starter Guide got a makeover
• Google: We Don't Say Core Web Vitals Are A Ranking Factor
• Updated the availability of Web Stories
• Timings on HCU recovery?
• New Search experiences in EEA
• Google adds Product Variants support
• Reddit and Google expand partnership

AI news

• OpenAI introduces Sora
• Bard is now Gemini, 1.5 released
• OpenAI developing AI web search?
• Search volume at risk by AI?
• Gemma: laptop-friendly open model AI

WordPress news

• WordPress 6.5 Beta 1 ready for testing

Yoast news

• Yoast SEO 22.1: AI update and better language support

2024: SEO predictions and trends

• Google: new ways to search in 2024
• Growth of voice and visual search
• Semantic search and intent optimization
• Building helpful content and topical authority
• SGE’s wider adoption

SEO news

• Google has started phasing out third-party cookies
• Google clarifies primary source of snippets
• Goodbye Google Websites
• Google Perspectives dominated By Twitter, YouTube & Reddit
• Large SEO Reddit Community Taken Over By New Moderators
• Google Drops Thousands Of Search Quality Raters In Latests Cuts
• Google Search are getting worse (report)
• Google to change European search results to show comparison sites

AI news

• 94% of Google SGE links are different from organic search results, study finds
• New York Times Lawsuit Against OpenAI
• Bing Gained Less Than 1% Market Share Since Adding Bing Chat
• SGE not happening after all?
• 3 new generative AI features for Chrome

Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 1:08 - Who is Mike King?
• 4:15 - Importance of talking at conference for business
• 5:49 - Technical SEO renaissance
• 10:54 - The future of natural language generation
• 15:15 - Should SEO starters use tools or not?
• 17:47 - The power of internal linking
• 21:46 - Increase CTR by using personas in SEO
• 27:35 - An example of the iPullrank personas
• 31:15 - Mike’s rapper career, and more of his future plans

Resources of this podcast episode:

Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021

iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movie

iPullrank - https://ipullrank.com/

Botify - https://www.botify.com/

Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/

Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/

Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 2:01 - What do Ryte and Marcus do? 
• 5:19 - How website UX is important for SEOs
• 8:37 - How the field of SEO changed into holistic SEO
• 14:14 - What Ryte does to make the internet more carbon neutral
• 18:35 - Blocking crawlers to save energy
• 21:51 - Where is Ryte going in the next few years?
• 23:51 - A good thing about the differentiating of SEO tools 
• 28:50 - How Ryte predicts important KPIs
• 35:46 - Is website speed a big ranking factor?  
• 38:09 - Discover the patterns in Core Web Vital updates