The Yoast SEO podcast

Mike and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 1:08 - Who is Mike King?
• 4:15 - Importance of talking at conference for business
• 5:49 - Technical SEO renaissance
• 10:54 - The future of natural language generation
• 15:15 - Should SEO starters use tools or not?
• 17:47 - The power of internal linking
• 21:46 - Increase CTR by using personas in SEO
• 27:35 - An example of the iPullrank personas
• 31:15 - Mike’s rapper career, and more of his future plans

Resources of this podcast episode:

Podcast episode with Mike King - https://www.yoast.com/podcast/mike-king-2021

iPullrank SEO video at mozcon - https://wistia.com/learn/show-news/how-ipullrank-launched-the-worlds-first-seo-movie

iPullrank - https://ipullrank.com/

Botify - https://www.botify.com/

Marcus talks about what he does at Ryte - https://yoast.com/podcast/marcus-tandler-podcast/

Kevin Indig guide to internal linking - https://www.kevin-indig.com/blog/internal-linking-the-full-guide-to-internal-link-axioms/

Marcus and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 2:01 - What do Ryte and Marcus do? 
• 5:19 - How website UX is important for SEOs
• 8:37 - How the field of SEO changed into holistic SEO
• 14:14 - What Ryte does to make the internet more carbon neutral
• 18:35 - Blocking crawlers to save energy
• 21:51 - Where is Ryte going in the next few years?
• 23:51 - A good thing about the differentiating of SEO tools 
• 28:50 - How Ryte predicts important KPIs
• 35:46 - Is website speed a big ranking factor?  
• 38:09 - Discover the patterns in Core Web Vital updates

Cindy and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 1:18 - Passage ranking: Google indexing text fragments
• 4:02 - Progressive Web App (PWA) in search results
• 8:26 - Making indexed information accessible for all languages
• 11:52 - Cindy’s take on the future of SEO
• 14:06 - All about MobileMoxie’s (new) tools
• 16:07 - The benefits of MoblieMoxies ‘page-oscope’
• 19:18 - How coders help Google by adding markup
• 22:52 - The importance of Core web vitals
• 25:56 - New idea: a JSON-LD version for a URL
• 29:30 - Why everyone, including big brands, should use WordPress
• 30:57 - The future of voice search
• 34:45 - New idea: Markup the first paragraph of news articles as speakable

Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 2:00 - The SEO specialty of Lily Ray
• 4:21 - What is a good future proof SEO strategy?
• 6:25 - How to improve your E-A-T and the role of schema in this
• 11:13 - How to measure if E-A-T changes have an effect
• 12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking
• 19:06 - Actionable tips on how to build trust on a certain topic
• 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads
• 26:29 - Why SEO is getting more important than paid ads
• 28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data
• 31:58 - Is it profitable to start a new e-commerce space nowadays? 
• 36:24 - The closeness and helpfulness of the SEO community
• 39:24 - The one thing that people should do to improve their E-A-T

Nichola and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 1:47 - When should you hire an agency?
• 7:52 - Should you keep doing parts of SEO yourself as a business owner?
• 12:24 - What you should look for in and expect from an agency?
• 15:12 - What a good client looks like for Erudite agency
• 17:04 - Budgeting for your SEO and content strategy
• 19:13 - What to expect when starting to work with an SEO agency?
• 21:35 - At what point does a business not need an agency anymore?
• 24:19 How often do agencies and customers communicate?
• 26:27 How to keep your agency up to date on the latest news and research in SEO?
• 34:02 - In what way do easy-to-use CMSs change agency work?
• 40:44 - The most important KPIs for an agency to report on

Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 1:20 - How Marieke became the CEO of Yoast
• 4:20 - The origin of the readability analysis in Yoast SEO
• 7:52 - The importance of readability
• 12:53 - Readability analysis changes in the past 5 years
• 18:12 - Product copy and SEO
• 26:14 - Using video in your marketing
• 28:39 - What led up to Marieke becoming the CEO of Yoast?
• 31:40 - What a conversion rate and Marieke's PhD conclusion have in common
• 38:42 - How Marieke sees the core values of Yoast

Kristopher and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 2:55 - Building and scaling a business
• 7:24 - How Kristopher deals with career paths of people in agencies
• 13:39 - What challenges do Kristopher's clients struggle with?
• 19:07 - Investing in companies
• 20:38 - Kristopher's technology accelerator buildings
• 23:59 - The hybrid working environment
• 27:34 - Kristopher tells about Special Guests, his entertainment booking platform
• 35:22 - Why eCommerce businesses are on Kristopher's investment wish list

Kevin and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up.

• 2:52 - Kevin explaining his passion for SEO
• 4:48 - How Kevin starts an SEO process
• 10:02 - Alternatives to Google's search engine
• 13:58 - How the SEO world becomes more interesting as a whole
• 24:55 - How Shopify merchants can use video for SEO
• 27:23 - The way Shopify sees the success of its merchants
• 31:59 - Shopify's growth during the pandemic
• 36:42 - How Kevin spends his time on SEO at Shopify
• 39:55 - What added SEO value Shopify offers merchants

Phil Nottingham is a video and brand marketing specialist. In this episode, Joost and Phil will cover the following topics related to video SEO and online video strategy. Timestamps indicate when the topic comes up in the recording.

Topics

• 3:37 - What makes Video SEO so hard?
• 6:40 - Scaling up with video
• 10:26 - Hosting your videos on YouTube
• 15.16 - Combining multiple content forms in a strategy
• 18:17 - Video strategies for Facebook
• 20:00 - Facebook live and YouTube live
• 21:55 - Long-form live video content
• 23:57 - General applicable forms of video content
• 27.05 - Acting tips
• 30:05 - Using an autocue or not?
• 33.00 - Technical side of Video SEO
• 38.40 - How Phil keeps up with video developments

Joost and Kate will cover the following topics during this episode, with timestamps indicating when the topic comes up:

Topics

• 4:04 - What makes SEO copywriting hard
• 7:00 - Kate's fear of public speaking and why she loves Clubhouse
• 14:57 - What has changed in SEO copywriting in the last decade?
• 23:20 - How can we make people better at SEO copywriting?
• 25:00 - Kate's writing process
• 29:35 - Improved readability and SEO through web layout
• 35:05 - What about structured data and backlinks?
• 38:32 - Pick the CMS that fits your needs

Follow Kate on Twitter or check out her website!