Marieke and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 1:20 - How Marieke became the CEO of Yoast
• 4:20 - The origin of the readability analysis in Yoast SEO
• 7:52 - The importance of readability
• 12:53 - Readability analysis changes in the past 5 years
• 18:12 - Product copy and SEO
• 26:14 - Using video in your marketing
• 28:39 - What led up to Marieke becoming the CEO of Yoast?
• 31:40 - What a conversion rate and Marieke's PhD conclusion have in common
• 38:42 - How Marieke sees the core values of Yoast