Kevin and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up.

• 2:52 - Kevin explaining his passion for SEO
• 4:48 - How Kevin starts an SEO process
• 10:02 - Alternatives to Google's search engine
• 13:58 - How the SEO world becomes more interesting as a whole
• 24:55 - How Shopify merchants can use video for SEO
• 27:23 - The way Shopify sees the success of its merchants
• 31:59 - Shopify's growth during the pandemic
• 36:42 - How Kevin spends his time on SEO at Shopify
• 39:55 - What added SEO value Shopify offers merchants