The Yoast SEO podcast

These are the topics that Rand and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:

• 1:37 - What is SparkToro
• 3:52 - Building an online marketing business
• 11:16 - Are the current big SEO tools competing for the same audience and does that make specialization the way to go?
• 14:43 - The maturity of the SEO space: pay attention and you'll notice the cycle
• 17:09 - There's no SEO in SparkToro's marketing
• 21:08 - How SparkToro's audience comparison tool works
• 23:15 - Rand introduces a new SparkToro feature that will show a change in audience interest over time
• 24:28 - Publicly launching minimal viable features versus the complete feature?
• 26:37 - How to market new features: target the mass or seek amplifiers?
• 32:47 - 'Old' SEO and marketing principles that still are applicable today and probably will be forever
• 35:26 - How Rand got such a big Twitter following and how reach and engagement work for him
• 40:09 - Rand's most important channels
• 45:23 - Joost explains WordProof

What if your target audience is located in a market that only knows the internet as Facebook or where Opera Mini is the main browser? Jes Scholz (International Digital Director at Ringier) will share her global experience and simultaneously make you aware of the small and much closer-to-home SEO tactics that will lead to owning a topic. Yes, a topic, not a keyphrase! That's one key takeaway from this episode for you already.

These are the topics that Jes and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:

• 1:55 - What the online marketing looks like in markets without Google and Apple
• 4:50 - How Jes sees and uses Google Discover for her clients
• 9:10 - The perfect knowledge graph is the one that connects your brand's entities to topics that interest your audience
• 16:40 - Influencing the knowledge graph (and the perks of being a publisher)
• 19:30 - Is investing in Google Discover worth it?
• 23:47 - How to deal with all different image sizes on platforms like Google Discover and social media?
• 27:44 - What role does Google Lens play in the Google ecosystem?
• 34:25 - The importance of Schema and API for news and e-commerce sites, but also sites in other industries in the future

From journalism and PR, via SEO at AOL to SEA at Microsoft and currently working at social media platform LinkedIn, Purna has seen a lot of aspects of online marketing in her career so far. Let her experience be your guide towards reaching your branding and engagement goals. Purna will tell you how to combine the best of these worlds. Think of improving your organic traffic by running SEA experiments. Or creating brand awareness by leveraging your key employees' personal LinkedIn profiles. Sounds crazy? Purna and Joost will help you understand by providing practical advice and inspirational examples.

These topics are covered in this episode:

• How SEA results can help to improve your SEO
• Identifying your white space as a company
• The value of key employees on LinkedIn
• How to grow engagement
• LinkedIn advertising
• Other forms of content on LinkedIn to start using

It's not a coincidence that we mention that there are a lot of Jason Barnards out there. In this episode of the Yoast SEO Podcast, you will learn why it's important to know if you have namesakes, just like Jason does. The Jason Barnard Joost is talking to in this episode is a digital marketer, but also a musician and cartoon blue dog. He specializes in Brand SERPs(Search Engine Results Pages), which is the first thing people see when they search for your brand online.

This is what you will learn by listening to the podcast:

• The importance of the About us page
• How to discover if there's a Brand SERP for your own brand or if one is starting to form
• How to explain to Google that you are a certain entity and your namesakes are not you
• Maintaining your knowledge panel
• The importance of rich site links in your Brand SERP
• That knowledge panels differ around the world

As he states on his website, Jon has been involved with website development and internet strategy since 1995. A lot has changed since then. He is currently working at ViacomCBS as Lead SEO Analyist and is the founder of Coywolf, a marketing and technology news platform.

This is what you can expect to hear in this episode:

• How the SEO toolset landscape changed over the past years
• What Coywolf is and does
• International SEO: why hreflang actually does not help with optimizing your website for international searches
• Will the Apple Search Engine alter the search landscape?

Because Jon enjoyed recording this podcast so much, he created a coupon that provides you with a 50% discount off the first year of Coywolf! A regular subscription is priced at $84 a year, but especially for our dear listeners, it’s reduced to $42 for the first year! You only need to enter the code yoast upon checkout on the website.

This episode offers you a deep-dive into the mechanisms behind Search Engine Optimization. Aleyda is an expert when it comes to getting found online by the right audience. In this episode, she will share her broad (international) SEO knowledge including tactics for optimizing your local or multi-language website and videos.

A glimpse of the discussed topics:

• The future of remote working now working from home became a necessity
• How SEO is becoming a general marketing strategy
• What to take into account when striving for better video results
• Difficulties regarding optimizing your website for local and language-based search

Enjoy this episode!

In this episode of the Yoast SEO podcast, Joost talks with Christi Olson, Global Media SEM Team Lead at Microsoft. Joost and Christi discuss their views on Search Engine Marketing.

A glimpse of the discussed topics:

• 3:35 - Name changes of Bing and the components of the algorithm
• 6:50 - What SEOs can learn from SEA tactics - and the other way around
• 14:06 - How did Search Engine Marketing tools evolve? What changed for the better and which updates do not seem to make anyone happy?
• 26:53 - How can the current Microsoft toolset help you to rank better on Search Engine Result Pages? Both paid and organic.
• 32:20 - Christi shares some sneak peeks into Microsoft e-commerce tools that currently are being developed.
• 36:50 - Christi's advice for business that don't know if they should invest in SEO or paid search?
• 41:20 - Important Bing Webmaster tools updates from the past months