As he states on his website, Jon has been involved with website development and internet strategy since 1995. A lot has changed since then. He is currently working at ViacomCBS as Lead SEO Analyist and is the founder of Coywolf, a marketing and technology news platform.

This is what you can expect to hear in this episode:

• How the SEO toolset landscape changed over the past years
• What Coywolf is and does
• International SEO: why hreflang actually does not help with optimizing your website for international searches
• Will the Apple Search Engine alter the search landscape?

50% discount on a Coywolf subscription

Because Jon enjoyed recording this podcast so much, he created a coupon that provides you with a 50% discount off the first year of Coywolf! A regular subscription is priced at $84 a year, but especially for our dear listeners, it’s reduced to $42 for the first year! You only need to enter the code yoast upon checkout on the website.