These are the topics that Rand and Joost talk about in this episode, with minutes indicating when that topic comes up in the recording:

• 1:37 - What is SparkToro
• 3:52 - Building an online marketing business
• 11:16 - Are the current big SEO tools competing for the same audience and does that make specialization the way to go?
• 14:43 - The maturity of the SEO space: pay attention and you'll notice the cycle
• 17:09 - There's no SEO in SparkToro's marketing
• 21:08 - How SparkToro's audience comparison tool works
• 23:15 - Rand introduces a new SparkToro feature that will show a change in audience interest over time
• 24:28 - Publicly launching minimal viable features versus the complete feature?
• 26:37 - How to market new features: target the mass or seek amplifiers?
• 32:47 - 'Old' SEO and marketing principles that still are applicable today and probably will be forever
• 35:26 - How Rand got such a big Twitter following and how reach and engagement work for him
• 40:09 - Rand's most important channels
• 45:23 - Joost explains WordProof