From journalism and PR, via SEO at AOL to SEA at Microsoft and currently working at social media platform LinkedIn, Purna has seen a lot of aspects of online marketing in her career so far. Let her experience be your guide towards reaching your branding and engagement goals. Purna will tell you how to combine the best of these worlds. Think of improving your organic traffic by running SEA experiments. Or creating brand awareness by leveraging your key employees' personal LinkedIn profiles. Sounds crazy? Purna and Joost will help you understand by providing practical advice and inspirational examples.

These topics are covered in this episode:

• How SEA results can help to improve your SEO
• Identifying your white space as a company
• The value of key employees on LinkedIn
• How to grow engagement
• LinkedIn advertising
• Other forms of content on LinkedIn to start using