Lily and Joost will cover the following topics during this episode, with timestamps indicating when the topic comes up:

• 2:00 - The SEO specialty of Lily Ray
• 4:21 - What is a good future proof SEO strategy?
• 6:25 - How to improve your E-A-T and the role of schema in this
• 11:13 - How to measure if E-A-T changes have an effect
• 12:54 - The influence of Google’s intent and it’s core updates for E-A-T and site-ranking
• 19:06 - Actionable tips on how to build trust on a certain topic
• 20:10 - The next steps of Google on; E-A-T, E-commerce, SERPs “People also ask” and Paid Ads
• 26:29 - Why SEO is getting more important than paid ads
• 28:52 - The benefits of using WordPress and Yoast for E-A-T and structured data
• 31:58 - Is it profitable to start a new e-commerce space nowadays? 
• 36:24 - The closeness and helpfulness of the SEO community
• 39:24 - The one thing that people should do to improve their E-A-T