Jason Barnard is "The Brand SERP Guy". He is a digital marketer, folk-punk musician, and was a cartoon blue dog.

Key takeaway:

Google is your new business card What appears when someone googles your brand name (or personal name) is fundamentally important to you and your business. Make it accurate, positive, and convincing.

Backstories:

In the 90s - Double bassist and singer in a folk-punk band touring Europe. 600 concerts, 40,000 albums sold, 200,000 people saw the band.

In the noughties - Starred in a cartoon TV series for kids produced by ITV INternational and aired in 15 countries. The accompanying website peaked at 5 million visits and 100 million pageviews / month in 2007.

Well, Mauritius, off the coast of Africa. But you don't get much closer these days. A stunningly interesting story, and a lot of interesting banter to be had there!

Here are the suggested links:

1. Guides to help you manage your brand online https://kalicube.com/guides/
2. The Google search result for Jason Barnard https://www.google.com/search?q=jason+barnard
3. Jason's personal website https://jasonbarnard.com/