Your World of Creativity

Writing a book may look like a solitary creative act. But behind every finished book is an entire ecosystem of inspiration, research, discipline, revision, collaboration, publishing, promotion—and ultimately, connecting the work with readers.

On this special roundtable episode of YOUR WORLD OF CREATIVITY, host Mark Stinson welcomes back two previous guests to compare notes on that journey: Dr. Esther Sternberg, physician, scientist, researcher, and author whose work brings together science, health, storytelling, and the spaces where we live and work; and Dan Rockwell, leadership expert and author of The Vagrant: The Inner Jouresthney of Leadership, a parable about what happens when high performers get blown off course.

Esther's Website

@dresternberg on Instagram

Esther's Facebook page

Dan's Website

@leadership_freak on Instagram

Dan's Facebook page

Together, they explore a question that applies well beyond books: How do we take an idea from its first spark all the way to meaningful impact?

• Where good ideas really come from. Dan describes frustration as one of his most productive sources of creativity—the feeling that something isn't right and the challenge of figuring out what he can do about it. Esther's ideas grow directly from her scientific work, including research that challenged long-held assumptions about the mind-body connection.
• Finding the idea worth pursuing. There's no shortage of possible ideas. The challenge is filtering them. Dan talks about allowing observations and experiences to “ruminate,” while Esther describes being motivated by skepticism and using rigorous research to gather the evidence necessary to change minds.
• Taking expertise beyond the experts. Esther recalls a time when scientists could actually be disparaged for writing for the general public. Her mission became translating serious research into engaging stories people would want to read—not simply information they needed to understand.
• Pouring in before you pour out. Dan argues that sustained creative output requires continually feeding yourself with ideas. Writers including E.B. White and Donald Hall energize his imagination—not because he wants to imitate them, but because their distinctive perspectives help fuel his own thinking and voice.
• Finding your authentic writing voice. Moving from scientific writing to storytelling wasn't automatic for Esther. An early editor gave her deceptively simple advice: imagine telling the story to one specific person, then write it that way. That approach helped her move beyond academic conventions and toward a more accessible, engaging voice.
• Why structure matters. Writing freely is only part of creating a book. Esther discusses learning to think about the larger arc—the pieces that build toward the central idea and how they fit together into a coherent story. Writing a proposal itself became a tool for discovering that structure.
• Destroying the myth of the solitary creator. Science taught Esther that important work rarely happens alone. Her books draw on collaborators across multiple disciplines. Dan describes working with experienced author John David Mann as one of the best decisions he made while developing The Vagrant. Collaboration brought experience, perspective, and storytelling skills he didn't yet have himself.
• The work doesn't end when the book is published. Esther reflects on how dramatically book promotion has changed—from bookstore signings and international book tours to podcasts and virtual conversations that can reach audiences around the world. Dan adds an important lesson for aspiring authors: build your platform before you need it—and build your relationships before you need them.
• Let your ideas evolve in public. Dan sees publishing ideas online as an opportunity for immediate feedback. He's comfortable discovering that something he wrote years ago no longer reflects what he believes today. That exchange becomes part of refining the ideas and finding the audience that resonates with them.
• Impact matters more than the bestseller list. Esther shares one of the most powerful measures of a book's success: what readers go on to do with its ideas. She describes how Healing Spaces helped inspire a reader to create immersive nature experiences for healthcare environments—work that ultimately expanded into recharge rooms around the country. For Esther, that's the ripple effect that makes writing worthwhile.

Mark closes the roundtable by asking Esther and Dan to turn the conversation into action.

Dan points to Steven Pressfield's advice about putting yourself where your heart wants to be. If there's a community you want to join or work you want to create, start placing yourself among the people already doing it. Today, that doesn't necessarily require physically traveling somewhere—it might mean joining a conversation, appearing on a podcast, participating in an online community, or beginning to build relationships.

Esther's advice is equally practical: start writing. Put the ideas down, and then find a mentor who can help you develop them. Her own experience with editors and mentors demonstrates how much the right outside perspective can shape both the work and the writer.

This episode may focus on books, but the lessons aren't limited to authors.

Whether your creative medium is a song, painting, sculpture, building, business, research project, or book, the journey requires inspiration, organization, discipline, collaboration, connection—and the willingness to keep moving an idea toward impact.

If you enjoyed this roundtable format, follow YOUR WORLD OF CREATIVITY, rate and review the podcast, and share this episode with another creative person. It helps more creators discover these conversations.

Until next time, keep exploring, keep creating, and keep unlocking YOUR WORLD OF CREATIVITY.

What if creativity isn't something you're born with? What if it's something you can actually practice, strengthen, and learn?

On this episode of YOUR WORLD OF CREATIVITY, host Mark Stinson talks with Grammy-winning producer and mix engineer Dom Morley about what 30 years in recording studios with some of the world's most accomplished musicians have taught him about how creativity really works.

Dom learned his craft at London's legendary Metropolis Studios and went on to engineer Amy Winehouse's Back to Black, earning a Grammy for Record of the Year. Across his career, he's worked with artists including Adele, Sting, Mark Ronson, Richard Ashcroft, Shakira, Underworld, and Jeff Beck.

But after decades around extraordinarily creative people, Dom came to an important conclusion: creativity isn't a mysterious gift reserved for a select few. It's a skill we can develop.

His forthcoming book brings together lessons from the recording studio with research into flow, play, constraints, generalism, collaboration, and the conditions that help better ideas emerge.

• Creativity as a learned skill. What separates people who consistently generate ideas from those waiting for inspiration—and the habits Dom has observed among highly successful creative people.
• The advantage of being a generalist. Dom has deliberately worked across pop, rock, folk, electronic, and orchestral music. While conventional career advice says “pick a lane,” he explains why crossing disciplines can become a creative advantage.
• Why outsiders sometimes have the breakthrough. Deep expertise is valuable, but it can also narrow how we see a problem. Dom explores why ideas imported from another field can sometimes unlock solutions the experts overlook.
• Less freedom can mean more creativity. Unlimited time, tools, and possibilities sound ideal—but they can also become paralyzing. Mark and Dom discuss how deadlines, limitations, and deliberately designed constraints can push us toward more inventive solutions.
• Flow, play, and getting creatively unstuck. Is creative block really a lack of ideas, or are we failing to create the right conditions for ideas to emerge? Dom shares why experimentation and play remain essential even when creativity becomes your profession.
• Human creativity in the age of AI. As AI makes it increasingly easy to generate music, writing, images, and other creative outputs, what becomes more valuable about the human creator? Dom and Mark consider the growing importance of curiosity, experience, judgment, taste, and knowing which ideas are worth pursuing.

Dom's experience offers an encouraging challenge to the mythology of the “creative genius.”

You don't need to wait for inspiration. You don't have to stay in one lane. And you don't need unlimited freedom or resources to produce original work.

Instead, creativity can be cultivated by expanding your influences, creating useful constraints, making room for play, developing your judgment, and practicing the process of generating and recognizing good ideas.

Whether you're a musician, writer, designer, filmmaker, entrepreneur, scientist—or someone who has never considered yourself particularly creative—the question isn't simply “Am I creative?”

A more useful question might be: “What can I do today to become more creative?”

Website: https://www.dommorley.com/

Instagram: https://www.instagram.com/dommorleyauthor/

Follow Dom on Instagram for practical tips and ideas for becoming more creative—and to be among the first to hear about the release of his forthcoming book.

If this conversation sparks an idea, share the episode with another creative person. And wherever you listen, be sure to follow YOUR WORLD OF CREATIVITY, rate and review the podcast, and join Mark Stinson for more conversations with creative practitioners from around the world.

Until next time, keep exploring, keep experimenting, and keep unlocking YOUR WORLD OF CREATIVITY.

What happens when you reach what looks like the finish line at the very beginning of your career?

On this episode of YOUR WORLD OF CREATIVITY, host Mark Stinson talks with musician, songwriter, sound designer, professor, and author Michael Flannery about what happens after the big break—and why building a sustainable creative practice may ultimately matter more than chasing a single creative breakthrough.

Michael's Website

@thepracticeofsongwriting on Instagram

https://www.linkedin.com/in/michaelsflannery/

Michael was signed to LAVA/Atlantic Records and toured opening for Outkast on the Stankonia tour in 2001. Since then, he has followed a simple mantra: “Make a living with sound.”

And that's exactly what he's done.

Over the past 25 years, Michael has worked as a musician, songwriter, producer, film composer, sound designer, and children's music performer. Today, he teaches sound recording, audio post-production, and songwriting at Stevens Institute of Technology, helping the next generation of musicians develop both their craft and their creative practice.

His songs have been recognized by the John Lennon Songwriting Contest, Parents' Choice Awards, American Library Association, and International Songwriting Competition. His new book, The Practice of Songwriting, will be published by Bloomsbury this November.

• Creating “a playground with a fence.” Why complete creative freedom isn't always freeing—and how boundaries and constraints can actually give creators more room to experiment.
• Practice over outcome. Michael reflects on starting his career with what many musicians consider the ultimate goal—a major-label record deal—and then discovering how to build a creative life that could last for decades.
• Building creative habits that stick. Why writing regularly matters even if you're only trying to create one great song, and how consistency helps turn occasional inspiration into a genuine creative practice.
• The science and craft of a great hook. What music theory, rhythm, melody, repetition, language, psychology, and psychoacoustics can teach us about creating the elusive “earworm.”
• Making music theory less intimidating. Michael shares how musicians can begin understanding the mechanics behind music without allowing theory to overwhelm their creative instincts.
• Condensing a five-act story into a three-minute song. How songwriters can communicate character, emotion, conflict, and story when they have only a few minutes—and sometimes just seconds—to capture the listener.
• Writing for children versus adults. Michael draws on his experience to explore how simplicity, clarity, and storytelling change depending on the audience.
• Teaching as a creative practice. After years of teaching songwriting, recording, and production, Michael explains what his students have taught him about creativity and communicating ideas effectively.
• The next generation of hitmakers. Today's musicians have access to recording and production technology that would have been unimaginable at the beginning of Michael's career. What does that accessibility mean for creativity?
• Songwriting in the age of AI. Michael and Mark discuss AI-generated music platforms such as Suno, whether easier production actually leads to better songs, and which parts of the creative process still need to remain deeply human.

While this conversation begins with songwriting, Michael's approach applies far beyond music.

Whether you're a writer, designer, filmmaker, entrepreneur, artist, or another kind of creative professional, the challenge is similar: How do you create enough structure to support your creativity without constraining it—and develop a practice that keeps you creating long after the initial inspiration disappears?

Michael's career offers an important reminder that a creative life isn't built around one hit, one big break, or one finished project. It's built through the practice of continuing to make the work.

Visit thepracticeofsongwriting.com to learn more about Michael and The Practice of Songwriting.

Listeners can also:

• Download the first few chapters of the book for free
• Access bonus songwriting content
• Learn about upcoming songwriting workshops
• Explore resources for developing a stronger and more consistent songwriting practice

If this conversation sparked an idea, share the episode with another songwriter, musician, or creative person who could use some inspiration to strengthen their own creative practice.

Be sure to follow YOUR WORLD OF CREATIVITY, rate and review the podcast on your favorite listening app, and join Mark Stinson for more conversations with creative practitioners from around the world.

Keep exploring, keep practicing, and keep unlocking YOUR WORLD OF CREATIVITY.

What if where we create matters just as much as how we create?

In this episode of YOUR WORLD OF CREATIVITY, host Mark Stinson talks with Myles Wakeham, founder of Troubled Clef Studios in San Miguel de Allende, Mexico — an extraordinary destination recording studio created from an abandoned matador school and full-sized bullfighting ring.

During the pandemic, Myles and his wife Sandra saw possibility in a property that had sat unused for years. Inspired by Sir George Martin's legendary AIR Studios Montserrat, they set out to create more than another recording facility. Their vision was a place where world-class artists would want to travel, disconnect from their everyday surroundings, collaborate, and create something remarkable.

Myles recreated the famous Montserrat live room down to the millimeter, consulted people connected to the original studio, and even tracked down a vintage Neve 8232 console in a New Jersey storage facility and brought it to Mexico.

Troubled Clef officially opened in February 2026 and has already welcomed Grammy-winning artists, commercial production companies, film studios, video game developers, and broadcast projects.

• Seeing possibility where others see limitations — how an abandoned bullring became the foundation for an ambitious creative vision.
• Designing environments for creativity — what AIR Studios Montserrat taught Myles about the influence of place, isolation, acoustics, and atmosphere on creative work.
• The value of obsession and craftsmanship — why seemingly invisible details can make the difference between something good and something extraordinary.
• Believing before there's proof — confronting the entrepreneurial question, “If we build it, will they come?”
• Creating a legacy — Myles' hopes for what artists will create at Troubled Clef and what the studio might represent 20 years from now.

Myles' story is a reminder that our creative environment isn't merely a backdrop — it can become an active part of the creative process. And sometimes creativity means looking at something everyone else has overlooked and imagining what it could become.

Learn more about Troubled Clef Studios, its story, facilities, and recording opportunities at troubledclef.com.

Myles on YouTube

@troubledclefstudios on Instagram

Myles's Facebook page

https://www.linkedin.com/in/myles-wakeham-a0a1b430a/

If you enjoyed this conversation, follow, rate, and review YOUR WORLD OF CREATIVITY on your favorite podcast platform — and share the episode with someone pursuing an ambitious creative idea.

Keep unlocking YOUR WORLD OF CREATIVITY.

What happens when an accomplished creative deliberately becomes a beginner again?

On this episode of YOUR WORLD OF CREATIVITY, Mark talks with Seth Panitch, an award-winning actor, playwright, screenwriter, filmmaker, director, and theatre educator who has added a new creative identity to his 30-year career: novelist.

Seth's Website

Seth on YouTube

@sethpanitchauthor on Instagram

Seth's Facebook page

https://www.amazon.com/Antique-Novel-Seth-Panitch-ebook/dp/B0FBLVCVPD

Seth's debut novel, Antique, published by Grand Central Publishing in February 2026, follows Grace Schaffer, a once-celebrated antique appraiser whose career, marriage, and sense of identity have fallen apart. When she encounters a mysterious necklace that appears to give her an uncanny ability to predict the value of objects, her journey raises a deeper question: What's the difference between what something is worth—and what we are worth?

• Becoming a beginner again — What writing a novel offered Seth that acting, theatre, screenwriting, and filmmaking couldn't, and what he had to learn—or unlearn—to embrace a new creative form.
• Finding the story behind Antique — How antiques, appraisal, mystery, and magic became the setting for a larger exploration of value, identity, and self-worth.
• Balancing magic with emotional truth — How Seth uses mystery and the unexplained without losing sight of the very human story at the center of the novel.
• From stage and screen to the page — How decades of experience with dialogue, pacing, character, and performance shaped Seth's approach to fiction.
• The artist and the teacher — How leading the MFA Acting Program at the University of Alabama influences Seth's creative practice—and how remaining an active artist shapes the way he teaches.
• Feedback, rejection, and creative risk — Knowing when outside feedback strengthens the work and when an artist needs to trust their own instincts.
• Appraising our own creative worth — Separating reviews, sales, awards, rankings, and other external measures from our deeper sense of value as creative people.

Seth's journey is a reminder that a creative career doesn't have to be defined by a single medium. Sometimes the next chapter requires stepping away from what we already know, embracing uncertainty, and giving ourselves permission to become beginners again.

And perhaps Antique offers a question every creative person can consider: Who gets to determine what our work—and ultimately we ourselves—are worth?

Learn more about Seth Panitch and Antique at sethpanitch.com. Antique is available from Grand Central Publishing and wherever books are sold.

If you enjoyed this conversation, follow YOUR WORLD OF CREATIVITY on your favorite podcast app, and please rate and review the show. It helps more creative professionals discover these conversations.

Until next time, keep unlocking YOUR WORLD OF CREATIVITY.

Creative people love ideas. We love the sketch, the concept, the big vision, the possibility of something that doesn’t exist yet.

But eventually, somebody has to build it.

And that’s where creativity runs into budgets, materials, clients, regulations, deadlines, economic downturns—and all the other realities that can either sharpen an idea or stop it altogether.

My guest today knows that intersection especially well.

Lance Cayko has worked with his hands in the construction trades, studied environmental design and architecture, built an award-winning architecture and design-build firm, taught the next generation of architects, developed real estate, launched community projects, and even built a successful podcast around the business of architecture.

Lance's Website

Lance on YouTube

@F9Productions on Instagram

Lance's Facebook page

LinkedIn: https://www.linkedin.com/in/lance-cayko-1227031a/

He co-founded F9 Productions with Alex Gore in 2009—right in the middle of the Great Recession—with about $1,000 and the willingness to find a way forward. Since then, the firm has grown dramatically and produced projects ranging from custom homes and multifamily developments to the internationally recognized Atlas Tiny House and Eastwatch retreat.

1. CREATING WHEN THE CONDITIONS ARE TERRIBLE: Sometimes constraints don’t kill creativity—they force us to become more creative.

2. THE HAMMER AND THE BLUEPRINT: How actually building things with your hands changes the way you think creatively as an architect

3. INNOVATION THAT EARNS ATTENTION: creating something genuinely better versus simply creating something different

4. SCALING CREATIVITY WITHOUT LOSING IT: extending the definition of “building”

5. BUILDING SOMETHING BIGGER THAN YOURSELF: sharing knowledge and creating community.

Lance leaves listeners with something they can put into practice this week.

You can learn more about Lance, explore his work, and listen to Inside the Firm at InsideTheFirmPodcast.com.

And wherever you’re listening today, be sure to follow, rate, and review YOUR WORLD OF CREATIVITY. Share this episode with another creative professional, entrepreneur, architect, designer—or anyone who has an idea they’re ready to move from blueprint to reality.

Until next time, we’ll keep traveling around the world, talking with creative people about how they get inspired, organize their ideas, and gain the confidence to make them real.

Keep unlocking YOUR WORLD OF CREATIVITY.

KNOWING YOUR NUMBERS: HOW METRICS CAN STRENGTHEN CREATIVITY

What if numbers aren't the enemy of creativity—but one of its greatest allies?

In this special YOUR WORLD OF CREATIVITY roundtable, host Mark Stinson sits down with Alisa Sparks, Andrea Carter, and Rei Vardi to explore why creative people need to become more comfortable with numbers—not just financial numbers, but also data, activity, customer behavior, performance, relationships, belonging, and impact.

Together, the panelists discuss how meaningful metrics can guide better decisions, sharpen intuition, reveal hidden opportunities, strengthen customer experiences, and help creative ideas grow.

• Alisa Sparks grew Linden Creek from a garage startup into a nationally recognized home staging franchise. With a background in finance, she uses numbers to guide creative decisions, optimize client ROI, and help franchise owners build sustainable businesses. linden-creek.com https://www.linkedin.com/in/alisasparkslc/
• Andrea Carter is an organizational scientist and researcher whose work measures belonging, trust, culture, and human performance. Her research challenges leaders to look beyond averages and uncover the hidden stories within the data. www.belongingfirst.com https://www.linkedin.com/in/andreadcarter/ (https://theconversation.com/the-price-of-belonging-is-inconvenience-are-we-still-willing-to-pay-it-270778) https://substack.com/@andreadcarter https://www.adler.edu/faculty-engagement/faculty-directory/carter-andrea-d/
• Rei Vardi is the founder of EON Rides, an electric car-sharing and rental platform connecting underutilized vehicles with drivers through a frictionless digital experience. He focuses heavily on customer retention as a key measure of whether the experience truly works. eonrides.com https://www.linkedin.com/in/reivardi/

Rei suggests that numbers don't limit creativity—they define the problem. Data might reveal that customer retention is falling, outreach is too low, or a process isn't working. Creativity comes into play when we ask: How do we solve it?

Alisa agrees. Her background in finance became a competitive advantage in the creative world of home staging because she learned to start with the numbers and then ask: How do we create? How do we solve? How do we build?

The answer depends on what you're trying to improve:

• Alisa tracks activity, especially how many new relationships and meaningful connections are being developed each week.
• Rei watches customer retention because repeat business is one of the clearest signs that people genuinely value the experience.
• Andrea looks beneath averages to uncover gaps in belonging, participation, engagement, and performance.

As Andrea explains: "The average score is the story that the leaders want. The distribution is the story employees and customers are living."

Numbers don't always tell us what we want to hear. A campaign may underperform. A hire may not work out. A business model may need to change. An idea may not gain traction. But avoiding the numbers doesn't change reality.

Andrea encourages creative people to look directly at the metric they've been avoiding and treat it not as a verdict, but as the beginning of a conversation. Alisa adds that intuition can be useful as a hypothesis—but it still needs to be tested.

Measurement can help a creative idea travel. Andrea's research on belonging began with 3,508 participants in the mining industry and eventually expanded across manufacturing, healthcare, finance, government, and nonprofits, impacting more than 150,000 employees.

Her perspective: "Unmeasured creativity is something that keeps us small. Measured creativity is what becomes repeatable by others."

Metrics can turn a creative insight into a system, methodology, or infrastructure that others can use.

Not every meaningful number appears on a financial dashboard. Andrea challenges listeners to observe their next meeting, dinner party, or gathering and count:

• Who speaks?
• Who gets interrupted?
• Who receives credit?
• Who gets remembered?
• Who hasn't spoken at all?

Her insight is simple but powerful: "Counting makes you notice, which makes you kinder."

Alisa shares a similar lesson from her first home staging project. The home sold for $30,000 over asking, which initially looked like a great business case study. But when the homeowner explained what that additional money would mean for his family, the number became something more.

The numbers may show us how we're making an impact. People remind us why the impact matters.

• Numbers can provide a frame for creativity rather than restrict it.
• The most useful metrics aren't always revenue or profit. Activity, retention, participation, belonging, customer behavior, and impact can be equally important.
• Intuition is valuable, but it becomes stronger when informed by experience and tested against evidence.
• Averages can hide important differences. Sometimes the real story lives underneath the headline number.
• Measurement helps creative ideas become repeatable, scalable, and transferable.
• Sometimes the number you've been avoiding is the one that has the most to teach you.

• Rei Vardi: Start tracking something. Whatever you're trying to improve, write down where you are now and begin measuring progress.
• Alisa Sparks: Measure activity before results. Instead of focusing only on whether you made the sale, count how many calls you made, relationships you developed, or actions you completed.
• Andrea Carter: Look at what you've been avoiding. Choose one number and review it every week at the same time. Don't judge it—study it. Look at the best moment, the worst moment, and what happened in between.

Knowing your numbers doesn't mean becoming an accountant or a data geek. It means becoming a better creative leader.

The right numbers can help us understand our customers, test our intuition, strengthen our organizations, build better relationships, scale our ideas, and measure the impact we're truly making.

Numbers aren't the enemy of creativity. They may be one of its greatest allies.

Connect with Alisa Sparks, Andrea Carter, and Rei Vardi to learn more about their work. And if you enjoyed this roundtable, subscribe, follow, rate, and review YOUR WORLD OF CREATIVITY on your favorite podcast platform. Every review helps more creative leaders discover these conversations.

Stay tuned for more discussions inspired by the principles explored in Mark Stinson's book, UNLOCK YOUR WORLD OF CREATIVITY.

Until next time, keep asking better questions, keep learning, keep measuring what matters — and together, let's keep unlocking ... your world of creativity.

What if the stories that have captivated humanity for thousands of years are actually teaching us how to navigate our own lives?

In this special episode of Your World of Creativity, host Mark Stinson tries out a new podcast format: Creative Book Reviews — exploring influential books that have shaped the way creative people think, lead, and make an impact.

For this review, Mark turns to one of the most influential books on storytelling: The Power of Myth by Joseph Campbell and Bill Moyers.

Even more unique, the book discussion is presented as an audio overview created with NotebookLM, offering listeners both timeless ideas and a firsthand experience of an emerging AI learning tool.

• Why myths continue to shape our thinking in the modern world
• Joseph Campbell's groundbreaking concept of The Hero's Journey
• How George Lucas used Campbell's work to build the story architecture of Star Wars
• Why the most memorable stories share universal psychological patterns
• How myths provide a framework for navigating change, uncertainty, and personal transformation
• Why your own career, business, and creative life may be following a hero's journey right now
• How shared cultural stories influence leadership, innovation, and even the future of society
• What today's AI tools can teach us about learning, research, and communicating complex ideas

Campbell's timeless framework reveals that great stories—and great lives—follow recognizable stages:

• The Call to Adventure
• Leaving the Ordinary World
• Trials and Transformation
• Returning with New Wisdom

The conversation explores how this pattern appears not only in mythology and literature, but in entrepreneurship, career transitions, creative work, and personal growth.

Rather than viewing myths as ancient stories disconnected from modern life, Campbell argues they help us:

• Make sense of uncertainty
• Find purpose during difficult seasons
• Build resilience
• Better understand ourselves and our place in the world

The episode examines how George Lucas intentionally built Luke Skywalker's journey around Campbell's research, demonstrating why audiences instinctively connect with stories rooted in universal human experience.

Listeners also experience NotebookLM's conversational audio format — an example of how AI can help synthesize ideas, review books, and support lifelong learning while preserving the richness of great source material.

• The Power of Myth — Joseph Campbell & Bill Moyers
• The Hero with a Thousand Faces — Joseph Campbell
• The Masks of God — Joseph Campbell
• Star Wars and the influence of Campbell's Hero's Journey
• NotebookLM as an AI-powered research and audio learning platform

This episode complements our interviews with creative professionals from around the world. Alongside conversations with artists, entrepreneurs, designers, musicians, scientists, and innovators, we'll occasionally explore books whose ideas continue to inspire creative thinking across disciplines.

I'd love your feedback.

Did you enjoy this AI-generated book review format? Should we continue reviewing influential books alongside our guest interviews?

Let me know on LinkedIn or through the podcast website.

If you enjoyed this episode, please subscribe, rate, and review Your World of Creativity. Every review helps more creative thinkers discover the show.

Until next time…

Keep reading. Keep learning. Keep asking better questions.

And together, we'll keep Unlocking Your World of Creativity.

On Your World of Creativity, we explore how innovators, entrepreneurs, artists, scientists, and thought leaders transform ideas into impact.

Today's guest has spent three decades helping some of the world's most sophisticated science and healthcare companies answer a deceptively simple question:

How do you persuade people who pride themselves on not being persuaded?

Hamid Ghanadan is the founder and CEO of LINUS, a commercial strategy consultancy serving life science and healthcare innovators. A former biochemist turned strategist, Hamid has guided organizations including Twist Bioscience, Thermo Fisher Scientific, and 10x Genomics through product launches, market development, and growth initiatives.

His new book, Not Buying It: The Art of Selling to Scientists, Doctors, and Other Professional Skeptics, challenges conventional thinking by arguing that even the most technical buying decisions are ultimately driven by psychology, empathy, and human behavior—not just data.

Hamid 's Website

Hamid on YouTube

Hamid LinkedIn: https://www.linkedin.com/in/hghanadan/

Let's explore creativity, persuasion, science, and what it takes to influence skeptical minds.

Guest Bio

Hamid Ghanadan is the Founder and CEO of LINUS, a commercial strategy consultancy focused on life sciences, healthcare, diagnostics, medical devices, and biotechnology.

Originally trained as a biochemist, Hamid became fascinated with a question that would shape his entire career:

How do scientists make decisions?

That curiosity led him from the laboratory into marketing, strategy, and behavioral psychology. Over the past 30 years, he has developed what he calls an Insights-Led Commercial Strategy, helping science and healthcare organizations better understand customer decision-making and create meaningful demand.

His new book, Not Buying It, explores how technical professionals evaluate information, why traditional marketing often fails with scientific audiences, and how empathy becomes a competitive advantage in high-stakes commercial environments.

1: From Biochemist to Behavioral Strategist

Hamid, one of the stories I found fascinating is that your career began in a biochemistry laboratory.

You describe an early encounter watching a salesperson struggle to connect with scientists, which sparked a question that changed your professional trajectory: How do you sell to such a skeptical audience? What was it about that moment that stayed with you, and how did it eventually lead you from science into strategy?

2: The Psychology Behind Technical Decisions

One of the central themes of your book is that commercial strategy is fundamentally a game of psychology. That can sound counterintuitive in industries built on evidence, data, peer review, and rigorous analysis. Yet you argue that scientists, doctors, engineers, and other technical professionals are still human beings first. What do most companies misunderstand about how highly educated professionals actually make decisions? Why isn't more data necessarily more persuasive?

3: The Soul of the Brand

Let's apply my favorite framework—the Soul of the Brand. Thinking about LINUS:

• What is your focus?
• What work are you really doing?
• Who are you serving?
• What gives you credibility?
• What industry assumptions are you challenging?
• And what larger mission drives the organization?

4: Persuasion, Creativity, and the Age of AI

In the book, you make an interesting observation. AI is making it easier than ever to create content, automate outreach, and scale communications. But you suggest that simply producing more content creates more noise—not more influence. As someone who studies persuasion and decision-making, what concerns you most about how organizations are currently using AI? What human skills become more valuable in an AI-enabled world?

5: Unlocking Influence Through Empathy

One of the ideas that really resonated with me is your belief that the key ingredient of an effective strategy is a unique insight into audience psychology—and that finding that insight requires empathy. For leaders, marketers, entrepreneurs, healthcare innovators, and creative professionals listening today: How can they become better observers of human behavior and uncover those insights that others miss?

If you enjoyed today's episode, please subscribe, rate, and review the podcast.

What keeps creative people moving forward when life doesn't go according to plan?

In this special roundtable episode of Your World of Creativity, host Mark Stinson brings together four entrepreneurs, authors, coaches, and mentors to explore one of the six key lessons from his new book, UNLOCK Your World of Creativity: Resilience.

Every creative person encounters obstacles. Rejection. Uncertainty. Financial pressure. Health challenges. Unexpected detours. Yet some people find a way to continue creating, leading, and growing despite adversity.

In this conversation, our panelists share personal stories and practical insights about navigating setbacks, adapting to change, maintaining momentum, and discovering how resilience often becomes the foundation for creativity and success. The discussion explores leadership, entrepreneurship, personal growth, life transitions, and sustainable achievement in a rapidly changing world. The episode is inspired by the Resilience chapter from UNLOCK Your World of Creativity.

In This Episode

• Why resilience is built through experience, not inherited

• How adversity becomes a teacher and catalyst for growth

• The connection between resilience and creativity

• Sustainable success versus burnout

• Leading through uncertainty and change

• Practical habits for staying grounded and adaptable

• How setbacks often become the experiences that shape our purpose

Featured Guests

Ashley Jablow

Founder of Wayfinders Collective, coach, facilitator, author, and artist. Ashley helps people redesign their lives through intentional change, creativity, and self-discovery.

Website: https://www.wayfinderscollective.com

LinkedIn: https://www.linkedin.com/in/ashleyjablow

Instagram: https://www.instagram.com/ashleyjablow

Doug Katz

Disabled veteran, entrepreneur, CEO, and resilience advocate. Doug combines lessons from military service, leadership, and entrepreneurship to help others overcome adversity and lead with purpose.

Website: https://nuluventures.com

LinkedIn: https://www.linkedin.com/in/doug-katz

Mike Foster

Entrepreneur mentor, business growth advisor, and leadership coach helping founders navigate challenges, scale businesses, and build sustainable success.

Website: https://entrepreneursmentor.co.uk

LinkedIn: https://www.linkedin.com/in/mike-foster-entrepreneurs-mentor

Kate Kayaian

Author, coach, and advocate for sustainable success. Kate helps ambitious professionals achieve meaningful goals while protecting wellbeing and avoiding burnout.

Website: https://www.katekayaian.com

LinkedIn: https://www.linkedin.com/in/katekayaian

Instagram: https://www.instagram.com/katekayaian

About UNLOCK Your World of Creativity

This roundtable was inspired by Mark Stinson's new book:

UNLOCK Your World of Creativity: 6 Key Lessons Learned from More Than 250 Creatives Worldwide

Drawing from hundreds of interviews with artists, entrepreneurs, authors, musicians, designers, innovators, and leaders around the globe, the book explores six recurring themes that help people transform ideas into impact.

Connect with Mark

Website: https://www.mark-stinson.com

Podcast: https://podcasts.apple.com/us/podcast/your-world-of-creativity/id1529812538

LinkedIn: https://www.linkedin.com/in/stinsonmark/

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Until next time, keep unlocking...Your World of Creativity.