Your World of Creativity

What is a brand, really?

Is it a logo? A reputation? A feeling? A business asset? Or some combination of all of those things building momentum over time?

On this episode of YOUR WORLD OF CREATIVITY, host Mark Stinson compares notes with fellow brand strategist Aaron Keller, co-founder of Minneapolis-based Capsule and co-author of The Physics of Brand.

For more than 25 years, Aaron and the Capsule team have worked at the intersection of brand, design, innovation, and business strategy with organizations ranging from emerging ventures to brands including Patagonia, Arc'teryx, Hydro Flask, PepsiCo, Tyson Foods, and Kwik Trip.

Aaron is also host of Capsule's Think & Link podcast and speaker series. More recently, Capsule has been developing AI-powered tools that extend Aaron's longtime exploration of how brands are created, differentiated, and sustained.

@capsule.design on Instagram

Aaron on YouTube

Aaron's Facebook page

What a brand actually is.

Aaron shares how his definition of brand has evolved after more than two decades in the field—and why organizations often confuse branding with its most visible expressions, such as naming, identity, messaging, and campaigns.

Why brands have "physics."

Aaron explains the thinking behind The Physics of Brand and how concepts such as momentum, attraction, and accumulated value can help us better understand how brands behave.

Finding the soul of a brand.

Mark and Aaron compare approaches to uncovering what is genuinely distinctive about an organization before jumping into creative execution. They discuss the difference between attractive design and design rooted in an authentic brand truth.

Brand creativity in the age of AI.

As AI becomes increasingly capable of generating names, copy, images, ideas, and strategies, Aaron considers where the technology genuinely improves brand work—and where human judgment, taste, intuition, experience, and creativity still matter most.

Avoiding AI-driven sameness.

They examine whether AI is democratizing better branding or simply making it easier to generate more content, more quickly, and what creative leaders can do to preserve originality.

Why some brands accumulate value.

Drawing on more than 25 years as a founder and strategist, Aaron reflects on why some brands continue gaining relevance, meaning, and economic value while others fade.

Thinking beyond sustainability.

Aaron introduces the idea that the next generation of brands may need to move beyond simply sustaining what already exists and consider a broader definition of long-term value and responsibility.

What can you do this week to strengthen the meaning and value associated with your brand—not simply produce another piece of marketing?

Capsule:

www.capsule.us/about

LinkedIn:

linkedin.com/in/aaronjkeller

The Physics of Brand:

Available on Amazon

Think & Link Podcast:

Available on Apple Podcasts

Explore Capsule's work and case studies to see how its special-projects approach can complement an organization's existing marketing, design, innovation, or brand team.

If you enjoyed this conversation, follow YOUR WORLD OF CREATIVITY on your favorite podcast app, and please take a moment to rate, review, and share the show with another creative professional.

Writing a book may begin with a single idea, but getting that idea into readers’ hands requires research, persistence, revision, collaboration, promotion—and a willingness to keep going when the process gets difficult.

On this special YOUR WORLD OF CREATIVITY Author Roundtable, host Mark Stinson brings together three authors whose books could hardly be more different: leadership expert Allison Dunn, author of Think First; historian and researcher Henry Wiencek, author of Oil Cities; and poet, teacher, and novelist Melanie McCabe, author of Road Longer Than Memory. Together, they compare notes on what it really takes to move a book from inspiration to publication.

Why this book had to be written.

Allison’s leadership book grew from years of coaching conversations with managers and founders. Melanie drew from her childhood in Arlington and the long battle over Interstate 66 to create the historical backdrop for a fictional murder mystery. Henry’s fascination with the largely overlooked oil-boom towns north of Shreveport began as dissertation research before evolving into a book.

Endurance—and finding a way into the work.

Think First was roughly a decade in the making, and Allison spent 19 months wrestling with her opening chapter before realizing she could start somewhere else. Henry had a similar breakthrough when he stopped trying to begin on page one and instead wrote the section that interested him most. Melanie developed a different technique: ending each writing session while she still knew what she wanted to write next.

Turning research and experience into story.

For Henry, the challenge was transforming academic research into accessible narrative history without sacrificing accuracy. Melanie combined real places and events with an invented murder, discovering how personal memories could give fiction an emotional foundation. Allison drew from thousands of coaching conversations while protecting client confidentiality and creating practical tools readers could use themselves.

Why writing a book isn’t really a solitary act.

Advisors, editors, spouses, friends, readers, and other collaborators all influenced these books. Henry found particular value in feedback from his wife, who could respond to his historical writing as someone outside academia. Allison discovered that once she finally invited feedback into her process, the book became significantly stronger.

Publishing the book is only the beginning.

The authors compare traditional, independent, and self-publishing experiences—and the realization that authors themselves often become the primary marketers for their work. Melanie found an especially creative route to readers by making nostalgic videos of Arlington neighborhoods for a Facebook community, providing useful content while naturally connecting those memories to her novel.

Where AI belongs—and doesn’t belong—in the writing process.

The roundtable reveals three distinct perspectives. Henry sees opportunities for AI to reduce research and editing drudgery while emphasizing the need for human fact-checking. Melanie strongly resists using it for creative storytelling. Allison, appropriately for the author of Think First, worries about outsourcing our thinking but has found AI useful for supporting tasks such as creating promotional tools and visualizing book layouts.

Despite three very different books and creative journeys, the authors arrive at remarkably similar advice.

Henry says planning and outlining matter—but some of his best connections emerged only while he was actually writing. Allison encourages writers to trust that their own experiences and way of telling the story have value. And after 22 years teaching creative writing, Melanie offers perhaps the most liberating permission of all: it’s okay to have a lousy first draft. Once something exists on the page, you have something you can shape.

Research it. Shape it. Invite other people into the process. Revise it.

But first: get started. Trust the work.

Allison Dunn — Think First

Leadership expert and coach whose first book tackles a familiar organizational problem: leaders and managers becoming bottlenecks instead of empowering others to think and act. https://www.amazon.com/Think-First-Bottleneck-Building-Thinkers/dp/1732203938/ref=monarch_sidesheet_title

Henry Wiencek — Oil Cities

Historian and researcher who brings to light the overlooked history of North Louisiana’s oil boom towns, weaving together questions of industry, labor, race, politics, and community. https://www.amazon.com/Oil-Cities-Louisianas-Boomtowns-1901-1930-ebook/dp/B0CKZK79TQ/ref=tmm_kin_swatch_0

Melanie McCabe — Road Longer Than Memory

Poet, longtime teacher, memoirist, and novelist who blends the real history of Arlington’s Interstate 66 controversy with a fictional murder mystery rooted in places and memories from her childhood. https://www.amazon.com/Road-Longer-Than-Memory-psychological/dp/1608096521

Follow YOUR WORLD OF CREATIVITY on your favorite podcast app, and please rate, review, and share the show with another creative person.

Every week, we continue our travels around the world looking for another creative spark to help get our own work moving.

Until next time, keep exploring, keep creating, and keep unlocking YOUR WORLD OF CREATIVITY.

There’s never been an easier time to make something look good. Templates, design systems, endless inspiration—and now AI—can generate everything from images and logos to entire brand campaigns.

But that raises a more important creative question: Can we make it mean something?

On this episode of YOUR WORLD OF CREATIVITY, host Mark Stinson talks with Cat How, founder and executive creative director of How&How, about what her agency calls “liberating ideas”—excavating the powerful idea already inside a company and finding the verbal and visual language that allows people to understand, remember, and feel it.

Cat's Website

Cat's Facebook page

Excavating rather than inventing the big idea.

Creativity doesn’t always mean starting with a blank page. Cat describes branding as digging beneath features, competitive claims, and outdated identities to uncover the original problem a company was created to solve—and then amplifying that story.

What journalism taught Cat about branding.

Her early career writing about art and design trained her to ask questions, find the angle, and uncover the story behind the work. That experience still shapes How&How’s equal emphasis on verbal identity—tone, messaging, and language—and visual identity.

Why disruption for disruption’s sake is just more noise.

In an increasingly crowded marketplace, Cat argues that being different isn’t enough. The more useful question is: What do you want people to feel? She shares how her team looks outside a client’s immediate competitive category for unexpected emotional and cultural cues that can make a brand more memorable.

Brave creative work—and the clients willing to pursue it.

Mark and Cat discuss the relationship between creative ambition, client trust, persuasion, and business results. Sometimes the challenge isn’t convincing someone to be “brave”; it’s demonstrating why a different creative approach is strategically necessary.

Purpose, profit, and becoming a B Corp.

Cat explains how B Corp certification helped How&How examine everything from the sectors it works with to internal policies and environmental practices. The goal isn’t purpose as a marketing slogan, but building structures that help guide everyday business decisions.

Building an ambitious culture without feeding creative egos.

How&How actively hires people with opinions and ambition while creating systems designed around transparency. Cat shares how the agency’s tiered, transparent salary structure has become one tangible expression of that philosophy.

Have an idea you’ve been keeping under wraps — a business, brand, book, drawing, or other creative project?

Start.

Don’t wait for the idea to be perfectly formed. Make something, put it into motion, let it evolve, and keep iterating. Cat points to prolific creators as a reminder that quantity can be part of the creative process: not everything will be brilliant, but doing the work creates the opportunity for the strongest ideas to emerge.

Cat How is founder and executive creative director of How&How, a B Corp-certified branding agency with offices in Los Angeles and London. Her background in journalism continues to inform an approach to branding built around asking better questions, uncovering the real story, and giving ideas a distinctive verbal and visual identity.

Follow YOUR WORLD OF CREATIVITY on your favorite podcast platform, rate and review the show, and share this episode with another creative person.

We’ll keep traveling around the world talking with creators about how we get inspired, organize our ideas, and gain the confidence and connections to launch our work into the world.

Until next time, keep unlocking YOUR WORLD OF CREATIVITY.

What changes when you’re not simply writing a book — but creating from a place of consciousness?

In this special roundtable episode of YOUR WORLD OF CREATIVITY, host Mark Stinson brings together five authors whose work is rooted in spirituality, intuition, personal growth, holistic wellness, energy healing, and the search for deeper meaning.

These are conscious authors — creators asking not only, “What do I want to say?” but also, “What am I being called to say?” and “How can this work serve someone beyond myself?”

Around the virtual table are:

Jill Amy Sager — Author of the multi-award-winning Guidance from the Universe: Hopeful Messages for Everyday Challenges. A longtime Tarot reader, intuitive guide, public speaker, and former percussionist, Jill explores the intersection of intuitive guidance and the craftsmanship required to shape those insights into a book.

Website: https://jillamysager.com/

Carina Marshall — Vibrational transformation coach, meditation teacher, and author of Discover & Use Your Greatest Superpower: Metaphysics, Spirituality, & Bubblegum! Carina shares metaphysical concepts and practical tools designed to help readers embrace self-empowerment and “vibrational living.”

Website: https://unlimitedself.us/

LinkedIn: https://www.linkedin.com/in/carina-p-marshall-51a61025b/

Tammy Young — Psychic medium, Reiki master, and spiritual advisor whose journey took her from electrical engineering at Motorola to mediumship and energy healing following profound personal loss. Tammy brings a unique perspective on technology, intuition, Spirit, grief, and transformation.

Website: https://www.tammyyoungmedium.com/

Wendy Bjork — Founder of Hearts of Wellness, international bestselling author, nationally syndicated columnist, speaker, and creator of the 30 Days to Take Charge of Your Wellness guidebook. Drawing from more than three decades of living with Multiple Sclerosis, Wendy helps women navigate a holistic path toward becoming rooted, resilient, and radiant.

Website: https://heartsofwellness.com/

Resources: https://heartsofwellness.com/Library

LinkedIn: https://www.linkedin.com/in/wendybjork/

Will Cady — Multimedia artist, cultural strategist, musician, mystic, and author of Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics. From his work with Reddit’s KarmaLab to his HEAL MVMNT initiative, Will explores the intersections of creativity, culture, technology, healing, and ancient wisdom.

Website: https://willcady.com/

INSPIRATION — Where does meaningful creative work really begin? The authors explore intuition, lived experience, research, spiritual insight, and the challenge of translating something deeply felt into words another person can use.

DEDICATION — Inspiration may start the work, but what keeps us going after inspiration leaves? The group talks about creative endurance, uncertainty, editing, publishing, and staying committed when the work becomes difficult.

COLLABORATION — One name may appear on the cover, but books are rarely solitary creations. The authors recognize the editors, teachers, readers, designers, publishers, communities, and other collaborators who make the work stronger.

PROMOTION — How do conscious authors build an audience without feeling like they’re commercializing something sacred? The conversation explores community building, podcasts, speaking, social media, partnerships, and shifting the mindset from “Look at me” to “This might help you.”

HUMAN CREATIVITY IN THE AGE OF AI — When creative work is rooted in intuition, consciousness, grief, healing, spirituality, and human experience, where does artificial intelligence belong?

The group considers what AI can support — and what technology can never substitute for — leading to one of the central questions of the episode:

What part of your creative process will you refuse to outsource?

Finally, each author shares one practice, question, ritual, or action listeners can use this week to bring more meaning, intention, and consciousness to their own creative work.

Because conscious creativity may ultimately be about something bigger than publishing a book.

It’s about turning experience into meaning.

Turning insight into something useful.

Staying with an idea long enough to give it form.

And having the courage to put it into the world and say:

“Maybe this can help someone else.”

Explore more conversations with creators around the world at:

https://www.yourworldofcreativity.com/

Follow YOUR WORLD OF CREATIVITY on your favorite podcast app, and please rate, review, and share the show with another creative person.

Keep exploring. Keep creating. And keep unlocking YOUR WORLD OF CREATIVITY.

Writing a book may look like a solitary creative act. But behind every finished book is an entire ecosystem of inspiration, research, discipline, revision, collaboration, publishing, promotion—and ultimately, connecting the work with readers.

On this special roundtable episode of YOUR WORLD OF CREATIVITY, host Mark Stinson welcomes back two previous guests to compare notes on that journey: Dr. Esther Sternberg, physician, scientist, researcher, and author whose work brings together science, health, storytelling, and the spaces where we live and work; and Dan Rockwell, leadership expert and author of The Vagrant: The Inner Jouresthney of Leadership, a parable about what happens when high performers get blown off course.

Esther's Website

@dresternberg on Instagram

Esther's Facebook page

Dan's Website

@leadership_freak on Instagram

Dan's Facebook page

Together, they explore a question that applies well beyond books: How do we take an idea from its first spark all the way to meaningful impact?

• Where good ideas really come from. Dan describes frustration as one of his most productive sources of creativity—the feeling that something isn't right and the challenge of figuring out what he can do about it. Esther's ideas grow directly from her scientific work, including research that challenged long-held assumptions about the mind-body connection.
• Finding the idea worth pursuing. There's no shortage of possible ideas. The challenge is filtering them. Dan talks about allowing observations and experiences to “ruminate,” while Esther describes being motivated by skepticism and using rigorous research to gather the evidence necessary to change minds.
• Taking expertise beyond the experts. Esther recalls a time when scientists could actually be disparaged for writing for the general public. Her mission became translating serious research into engaging stories people would want to read—not simply information they needed to understand.
• Pouring in before you pour out. Dan argues that sustained creative output requires continually feeding yourself with ideas. Writers including E.B. White and Donald Hall energize his imagination—not because he wants to imitate them, but because their distinctive perspectives help fuel his own thinking and voice.
• Finding your authentic writing voice. Moving from scientific writing to storytelling wasn't automatic for Esther. An early editor gave her deceptively simple advice: imagine telling the story to one specific person, then write it that way. That approach helped her move beyond academic conventions and toward a more accessible, engaging voice.
• Why structure matters. Writing freely is only part of creating a book. Esther discusses learning to think about the larger arc—the pieces that build toward the central idea and how they fit together into a coherent story. Writing a proposal itself became a tool for discovering that structure.
• Destroying the myth of the solitary creator. Science taught Esther that important work rarely happens alone. Her books draw on collaborators across multiple disciplines. Dan describes working with experienced author John David Mann as one of the best decisions he made while developing The Vagrant. Collaboration brought experience, perspective, and storytelling skills he didn't yet have himself.
• The work doesn't end when the book is published. Esther reflects on how dramatically book promotion has changed—from bookstore signings and international book tours to podcasts and virtual conversations that can reach audiences around the world. Dan adds an important lesson for aspiring authors: build your platform before you need it—and build your relationships before you need them.
• Let your ideas evolve in public. Dan sees publishing ideas online as an opportunity for immediate feedback. He's comfortable discovering that something he wrote years ago no longer reflects what he believes today. That exchange becomes part of refining the ideas and finding the audience that resonates with them.
• Impact matters more than the bestseller list. Esther shares one of the most powerful measures of a book's success: what readers go on to do with its ideas. She describes how Healing Spaces helped inspire a reader to create immersive nature experiences for healthcare environments—work that ultimately expanded into recharge rooms around the country. For Esther, that's the ripple effect that makes writing worthwhile.

Mark closes the roundtable by asking Esther and Dan to turn the conversation into action.

Dan points to Steven Pressfield's advice about putting yourself where your heart wants to be. If there's a community you want to join or work you want to create, start placing yourself among the people already doing it. Today, that doesn't necessarily require physically traveling somewhere—it might mean joining a conversation, appearing on a podcast, participating in an online community, or beginning to build relationships.

Esther's advice is equally practical: start writing. Put the ideas down, and then find a mentor who can help you develop them. Her own experience with editors and mentors demonstrates how much the right outside perspective can shape both the work and the writer.

This episode may focus on books, but the lessons aren't limited to authors.

Whether your creative medium is a song, painting, sculpture, building, business, research project, or book, the journey requires inspiration, organization, discipline, collaboration, connection—and the willingness to keep moving an idea toward impact.

If you enjoyed this roundtable format, follow YOUR WORLD OF CREATIVITY, rate and review the podcast, and share this episode with another creative person. It helps more creators discover these conversations.

Until next time, keep exploring, keep creating, and keep unlocking YOUR WORLD OF CREATIVITY.

What if creativity isn't something you're born with? What if it's something you can actually practice, strengthen, and learn?

On this episode of YOUR WORLD OF CREATIVITY, host Mark Stinson talks with Grammy-winning producer and mix engineer Dom Morley about what 30 years in recording studios with some of the world's most accomplished musicians have taught him about how creativity really works.

Dom learned his craft at London's legendary Metropolis Studios and went on to engineer Amy Winehouse's Back to Black, earning a Grammy for Record of the Year. Across his career, he's worked with artists including Adele, Sting, Mark Ronson, Richard Ashcroft, Shakira, Underworld, and Jeff Beck.

But after decades around extraordinarily creative people, Dom came to an important conclusion: creativity isn't a mysterious gift reserved for a select few. It's a skill we can develop.

His forthcoming book brings together lessons from the recording studio with research into flow, play, constraints, generalism, collaboration, and the conditions that help better ideas emerge.

• Creativity as a learned skill. What separates people who consistently generate ideas from those waiting for inspiration—and the habits Dom has observed among highly successful creative people.
• The advantage of being a generalist. Dom has deliberately worked across pop, rock, folk, electronic, and orchestral music. While conventional career advice says “pick a lane,” he explains why crossing disciplines can become a creative advantage.
• Why outsiders sometimes have the breakthrough. Deep expertise is valuable, but it can also narrow how we see a problem. Dom explores why ideas imported from another field can sometimes unlock solutions the experts overlook.
• Less freedom can mean more creativity. Unlimited time, tools, and possibilities sound ideal—but they can also become paralyzing. Mark and Dom discuss how deadlines, limitations, and deliberately designed constraints can push us toward more inventive solutions.
• Flow, play, and getting creatively unstuck. Is creative block really a lack of ideas, or are we failing to create the right conditions for ideas to emerge? Dom shares why experimentation and play remain essential even when creativity becomes your profession.
• Human creativity in the age of AI. As AI makes it increasingly easy to generate music, writing, images, and other creative outputs, what becomes more valuable about the human creator? Dom and Mark consider the growing importance of curiosity, experience, judgment, taste, and knowing which ideas are worth pursuing.

Dom's experience offers an encouraging challenge to the mythology of the “creative genius.”

You don't need to wait for inspiration. You don't have to stay in one lane. And you don't need unlimited freedom or resources to produce original work.

Instead, creativity can be cultivated by expanding your influences, creating useful constraints, making room for play, developing your judgment, and practicing the process of generating and recognizing good ideas.

Whether you're a musician, writer, designer, filmmaker, entrepreneur, scientist—or someone who has never considered yourself particularly creative—the question isn't simply “Am I creative?”

A more useful question might be: “What can I do today to become more creative?”

Website: https://www.dommorley.com/

Instagram: https://www.instagram.com/dommorleyauthor/

Follow Dom on Instagram for practical tips and ideas for becoming more creative—and to be among the first to hear about the release of his forthcoming book.

If this conversation sparks an idea, share the episode with another creative person. And wherever you listen, be sure to follow YOUR WORLD OF CREATIVITY, rate and review the podcast, and join Mark Stinson for more conversations with creative practitioners from around the world.

Until next time, keep exploring, keep experimenting, and keep unlocking YOUR WORLD OF CREATIVITY.

What happens when you reach what looks like the finish line at the very beginning of your career?

On this episode of YOUR WORLD OF CREATIVITY, host Mark Stinson talks with musician, songwriter, sound designer, professor, and author Michael Flannery about what happens after the big break—and why building a sustainable creative practice may ultimately matter more than chasing a single creative breakthrough.

Michael's Website

@thepracticeofsongwriting on Instagram

https://www.linkedin.com/in/michaelsflannery/

Michael was signed to LAVA/Atlantic Records and toured opening for Outkast on the Stankonia tour in 2001. Since then, he has followed a simple mantra: “Make a living with sound.”

And that's exactly what he's done.

Over the past 25 years, Michael has worked as a musician, songwriter, producer, film composer, sound designer, and children's music performer. Today, he teaches sound recording, audio post-production, and songwriting at Stevens Institute of Technology, helping the next generation of musicians develop both their craft and their creative practice.

His songs have been recognized by the John Lennon Songwriting Contest, Parents' Choice Awards, American Library Association, and International Songwriting Competition. His new book, The Practice of Songwriting, will be published by Bloomsbury this November.

• Creating “a playground with a fence.” Why complete creative freedom isn't always freeing—and how boundaries and constraints can actually give creators more room to experiment.
• Practice over outcome. Michael reflects on starting his career with what many musicians consider the ultimate goal—a major-label record deal—and then discovering how to build a creative life that could last for decades.
• Building creative habits that stick. Why writing regularly matters even if you're only trying to create one great song, and how consistency helps turn occasional inspiration into a genuine creative practice.
• The science and craft of a great hook. What music theory, rhythm, melody, repetition, language, psychology, and psychoacoustics can teach us about creating the elusive “earworm.”
• Making music theory less intimidating. Michael shares how musicians can begin understanding the mechanics behind music without allowing theory to overwhelm their creative instincts.
• Condensing a five-act story into a three-minute song. How songwriters can communicate character, emotion, conflict, and story when they have only a few minutes—and sometimes just seconds—to capture the listener.
• Writing for children versus adults. Michael draws on his experience to explore how simplicity, clarity, and storytelling change depending on the audience.
• Teaching as a creative practice. After years of teaching songwriting, recording, and production, Michael explains what his students have taught him about creativity and communicating ideas effectively.
• The next generation of hitmakers. Today's musicians have access to recording and production technology that would have been unimaginable at the beginning of Michael's career. What does that accessibility mean for creativity?
• Songwriting in the age of AI. Michael and Mark discuss AI-generated music platforms such as Suno, whether easier production actually leads to better songs, and which parts of the creative process still need to remain deeply human.

While this conversation begins with songwriting, Michael's approach applies far beyond music.

Whether you're a writer, designer, filmmaker, entrepreneur, artist, or another kind of creative professional, the challenge is similar: How do you create enough structure to support your creativity without constraining it—and develop a practice that keeps you creating long after the initial inspiration disappears?

Michael's career offers an important reminder that a creative life isn't built around one hit, one big break, or one finished project. It's built through the practice of continuing to make the work.

Visit thepracticeofsongwriting.com to learn more about Michael and The Practice of Songwriting.

Listeners can also:

• Download the first few chapters of the book for free
• Access bonus songwriting content
• Learn about upcoming songwriting workshops
• Explore resources for developing a stronger and more consistent songwriting practice

If this conversation sparked an idea, share the episode with another songwriter, musician, or creative person who could use some inspiration to strengthen their own creative practice.

Be sure to follow YOUR WORLD OF CREATIVITY, rate and review the podcast on your favorite listening app, and join Mark Stinson for more conversations with creative practitioners from around the world.

Keep exploring, keep practicing, and keep unlocking YOUR WORLD OF CREATIVITY.

What if where we create matters just as much as how we create?

In this episode of YOUR WORLD OF CREATIVITY, host Mark Stinson talks with Myles Wakeham, founder of Troubled Clef Studios in San Miguel de Allende, Mexico — an extraordinary destination recording studio created from an abandoned matador school and full-sized bullfighting ring.

During the pandemic, Myles and his wife Sandra saw possibility in a property that had sat unused for years. Inspired by Sir George Martin's legendary AIR Studios Montserrat, they set out to create more than another recording facility. Their vision was a place where world-class artists would want to travel, disconnect from their everyday surroundings, collaborate, and create something remarkable.

Myles recreated the famous Montserrat live room down to the millimeter, consulted people connected to the original studio, and even tracked down a vintage Neve 8232 console in a New Jersey storage facility and brought it to Mexico.

Troubled Clef officially opened in February 2026 and has already welcomed Grammy-winning artists, commercial production companies, film studios, video game developers, and broadcast projects.

• Seeing possibility where others see limitations — how an abandoned bullring became the foundation for an ambitious creative vision.
• Designing environments for creativity — what AIR Studios Montserrat taught Myles about the influence of place, isolation, acoustics, and atmosphere on creative work.
• The value of obsession and craftsmanship — why seemingly invisible details can make the difference between something good and something extraordinary.
• Believing before there's proof — confronting the entrepreneurial question, “If we build it, will they come?”
• Creating a legacy — Myles' hopes for what artists will create at Troubled Clef and what the studio might represent 20 years from now.

Myles' story is a reminder that our creative environment isn't merely a backdrop — it can become an active part of the creative process. And sometimes creativity means looking at something everyone else has overlooked and imagining what it could become.

Learn more about Troubled Clef Studios, its story, facilities, and recording opportunities at troubledclef.com.

Myles on YouTube

@troubledclefstudios on Instagram

Myles's Facebook page

https://www.linkedin.com/in/myles-wakeham-a0a1b430a/

If you enjoyed this conversation, follow, rate, and review YOUR WORLD OF CREATIVITY on your favorite podcast platform — and share the episode with someone pursuing an ambitious creative idea.

Keep unlocking YOUR WORLD OF CREATIVITY.

What happens when an accomplished creative deliberately becomes a beginner again?

On this episode of YOUR WORLD OF CREATIVITY, Mark talks with Seth Panitch, an award-winning actor, playwright, screenwriter, filmmaker, director, and theatre educator who has added a new creative identity to his 30-year career: novelist.

Seth's Website

Seth on YouTube

@sethpanitchauthor on Instagram

Seth's Facebook page

https://www.amazon.com/Antique-Novel-Seth-Panitch-ebook/dp/B0FBLVCVPD

Seth's debut novel, Antique, published by Grand Central Publishing in February 2026, follows Grace Schaffer, a once-celebrated antique appraiser whose career, marriage, and sense of identity have fallen apart. When she encounters a mysterious necklace that appears to give her an uncanny ability to predict the value of objects, her journey raises a deeper question: What's the difference between what something is worth—and what we are worth?

• Becoming a beginner again — What writing a novel offered Seth that acting, theatre, screenwriting, and filmmaking couldn't, and what he had to learn—or unlearn—to embrace a new creative form.
• Finding the story behind Antique — How antiques, appraisal, mystery, and magic became the setting for a larger exploration of value, identity, and self-worth.
• Balancing magic with emotional truth — How Seth uses mystery and the unexplained without losing sight of the very human story at the center of the novel.
• From stage and screen to the page — How decades of experience with dialogue, pacing, character, and performance shaped Seth's approach to fiction.
• The artist and the teacher — How leading the MFA Acting Program at the University of Alabama influences Seth's creative practice—and how remaining an active artist shapes the way he teaches.
• Feedback, rejection, and creative risk — Knowing when outside feedback strengthens the work and when an artist needs to trust their own instincts.
• Appraising our own creative worth — Separating reviews, sales, awards, rankings, and other external measures from our deeper sense of value as creative people.

Seth's journey is a reminder that a creative career doesn't have to be defined by a single medium. Sometimes the next chapter requires stepping away from what we already know, embracing uncertainty, and giving ourselves permission to become beginners again.

And perhaps Antique offers a question every creative person can consider: Who gets to determine what our work—and ultimately we ourselves—are worth?

Learn more about Seth Panitch and Antique at sethpanitch.com. Antique is available from Grand Central Publishing and wherever books are sold.

If you enjoyed this conversation, follow YOUR WORLD OF CREATIVITY on your favorite podcast app, and please rate and review the show. It helps more creative professionals discover these conversations.

Until next time, keep unlocking YOUR WORLD OF CREATIVITY.

Creative people love ideas. We love the sketch, the concept, the big vision, the possibility of something that doesn’t exist yet.

But eventually, somebody has to build it.

And that’s where creativity runs into budgets, materials, clients, regulations, deadlines, economic downturns—and all the other realities that can either sharpen an idea or stop it altogether.

My guest today knows that intersection especially well.

Lance Cayko has worked with his hands in the construction trades, studied environmental design and architecture, built an award-winning architecture and design-build firm, taught the next generation of architects, developed real estate, launched community projects, and even built a successful podcast around the business of architecture.

Lance's Website

Lance on YouTube

@F9Productions on Instagram

Lance's Facebook page

LinkedIn: https://www.linkedin.com/in/lance-cayko-1227031a/

He co-founded F9 Productions with Alex Gore in 2009—right in the middle of the Great Recession—with about $1,000 and the willingness to find a way forward. Since then, the firm has grown dramatically and produced projects ranging from custom homes and multifamily developments to the internationally recognized Atlas Tiny House and Eastwatch retreat.

1. CREATING WHEN THE CONDITIONS ARE TERRIBLE: Sometimes constraints don’t kill creativity—they force us to become more creative.

2. THE HAMMER AND THE BLUEPRINT: How actually building things with your hands changes the way you think creatively as an architect

3. INNOVATION THAT EARNS ATTENTION: creating something genuinely better versus simply creating something different

4. SCALING CREATIVITY WITHOUT LOSING IT: extending the definition of “building”

5. BUILDING SOMETHING BIGGER THAN YOURSELF: sharing knowledge and creating community.

Lance leaves listeners with something they can put into practice this week.

You can learn more about Lance, explore his work, and listen to Inside the Firm at InsideTheFirmPodcast.com.

And wherever you’re listening today, be sure to follow, rate, and review YOUR WORLD OF CREATIVITY. Share this episode with another creative professional, entrepreneur, architect, designer—or anyone who has an idea they’re ready to move from blueprint to reality.

Until next time, we’ll keep traveling around the world, talking with creative people about how they get inspired, organize their ideas, and gain the confidence to make them real.

Keep unlocking YOUR WORLD OF CREATIVITY.