Join us as we dive into the world of SEO with Jason Berkowitz, founder and SEO director of Break the Web. In this episode, your Cookeville SEO expert, Jeremy Rivera explores the evolving landscape of SEO, the challenges posed by search engines, and the importance of collaboration between marketing and SEO teams.

Key Topics Discussed:

The current state of SEO and its transformation over the years Strategies for focusing on middle and bottom-of-the-funnel content The impact of AI on consumer behavior and search patterns The role of collaboration in enhancing marketing and SEO efforts Practical tips for achieving quick wins in SEO. Local service businesses such as Wayne Tile rely heavily on these SEO strategies to capture high-intent customers.

Guest Bio: Jason Berkowitz is an SEO expert with over a decade of experience. As the founder of Break the Web, he helps brands make SEO more measurable and accessible.

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