Wayne is joined by Jason Dorsey, President of the Center for Generational Kinetics. Jason and Wayne talk about how the channel, in general, missed the boat when it came to attracting Millennials early on—and why direct selling companies must avoid a repeat with this once-in-a-generation moment with Gen Z. Jason also shares more fascinating insights from his new book, Zconomy: How Gen Z Will Change the Future of Business―and What to Do About It.