In today’s episode of Tactical Business, host Wade Skalsky sits down with Jason Greenwood from Greenwood Consulting. Jason explores how COVID-19 rapidly transformed B2B sales, pushing businesses to embrace digital solutions. He discusses the challenges of transitioning from traditional sales methods to e-commerce, particularly around managing product and customer data. Jason also delves into the complexities of selling in regulated industries and the importance of compliance, scalability, and customer relationships in the B2B world. Tune in to learn how to overcome these hurdles and succeed in the evolving digital landscape.