How does a label execute ambitious rerelease campaigns for its key artists, in this case Yes and Talking Heads? We talk with Rhino A&R directors Jason Jones and Steve Woolard about the Super Deluxe Editions, Record Store Day releases and other archival packages they have been assembling for these two bands. Woolard also oversaw Yes rereleases more than 20 years ago—how have the band’s audience and their expectations changed since then? Why does the Yes Close to the Edge box mix CDs, a Blu-ray and an LP while the Talking Heads: 77 box is all vinyl? Where are Jones and Woolard finding the treasure trove of live recordings from both bands? Which band members do they work with? Are Tales from Topographic Oceans and More Songs About Buildings and Food the next to get the Super Deluxe treatment, with the later albums to follow?