Marketplace Kings Podcast

Jason Lippert - Business as a Force for Good: How Lippert Built a Values-Driven $4B+ Company


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What does it take to build a culture where people thrive, values are real, and business performance increases?

In this episode of Marketplace Kings, Richey Owen sits down with Jason Lippert, third-generation leader and CEO of LCI Industries, a publicly traded global manufacturer serving the RV, marine, and specialty automotive markets.

Jason shares his journey from welding on the night shift to leading a company that has scaled through significant growth and acquisitions, while building a culture transformation known as “Everyone Matters.” We discuss how Lippert moved from grind-and-turnover to values-driven leadership, why frontline supervisors are the key to culture, and how community service, chaplaincy, coaching, and leadership development create a true force for good in business.

In this episode, we cover:

How Jason got started in the family business (from the front lines)

The turning point that sparked Lippert’s culture transformation“Everyone Matters” as a standard of excellence (coach up or coach out)

Lippert 2025 Cultural PlaybookCore Values + Leader Qualities and how Lippert evaluates leadership

Why focusing on stakeholders ultimately benefits shareholders

Retention and turnover: how culture impacts real dollars

Leadership Action Plans (LAPs): goals, accountability, and growth

Community impact + serving together as a culture multiplier

The “bamboo principle”: building roots before visible growth Lippert 2025 Cultural Playbook

📌 Want to learn more or connect?

Jason mentions LinkedIn and Lippert’s Leadership Academy as ways leaders can learn and model culture at scale.

Subscribe for more conversations on marketplace leadership, stewardship, and building organizations that preserve people and impact communities.

#CompanyCulture #LeadershipDevelopment #MarketplaceKings #JosephCulture #ServantLeadership #ValuesDrivenLeadership

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Marketplace Kings PodcastBy Marketplace Kings