What does it take to build a culture where people thrive, values are real, and business performance increases?
In this episode of Marketplace Kings, Richey Owen sits down with Jason Lippert, third-generation leader and CEO of LCI Industries, a publicly traded global manufacturer serving the RV, marine, and specialty automotive markets.
Jason shares his journey from welding on the night shift to leading a company that has scaled through significant growth and acquisitions, while building a culture transformation known as “Everyone Matters.” We discuss how Lippert moved from grind-and-turnover to values-driven leadership, why frontline supervisors are the key to culture, and how community service, chaplaincy, coaching, and leadership development create a true force for good in business.
In this episode, we cover:
How Jason got started in the family business (from the front lines)
The turning point that sparked Lippert’s culture transformation“Everyone Matters” as a standard of excellence (coach up or coach out)
Lippert 2025 Cultural PlaybookCore Values + Leader Qualities and how Lippert evaluates leadership
Why focusing on stakeholders ultimately benefits shareholders
Retention and turnover: how culture impacts real dollars
Leadership Action Plans (LAPs): goals, accountability, and growth
Community impact + serving together as a culture multiplier
The “bamboo principle”: building roots before visible growth Lippert 2025 Cultural Playbook
📌 Want to learn more or connect?
Jason mentions LinkedIn and Lippert’s Leadership Academy as ways leaders can learn and model culture at scale.
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