Jason Mickelson "got his reps in" as a top producing car salesman and has catapulted his real estate business to almost $20 million in annual sales in just a few years by harnessing the conversion skills learned on the car lot. In this episode, Jason discusses the process of fine-tuning conversion skills and the "magic" of being a true salesman by NOT selling. 

 

Also in this Episode: SPIN Selling, the value of C21SRE Connect, similarities and differences between the car and real estate sales environments, Joe Schafbuch as a car sales manager, the power of apprenticeship, Achiever Enneagram types, and the power of simply caring for your clients.